The world of mobile technology is constantly evolving, and 2023 promises to bring some exciting new trends and innovations to the forefront. Here are five of the latest mobile trends to watch out for: Augmented Reality (AR) Goes Mainstream Augmented reality has been around for a few years now, but in 2023, it’s set to …
Artificial Intelligence (AI) and machine learning (ML) are becoming increasingly important in optimizing Email and SMS marketing campaigns. These technologies allow for a more personalized and efficient approach to marketing, leading to increased engagement and conversions. Here are some tips on how to use AI and ML to optimize your email and SMS campaigns: Personalization: …
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New businesses are springing up all over the place where we live. The market is crowded, and clients have an overwhelming number of options to choose from for each category of goods or service. They anticipate support from companies even after they make a purchase. The product is only a part of a purchase they …
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Delivering personalized consumer experiences is no longer a “nice to have” in today’s highly competitive marketplace—it’s an expectation. Customers appreciate it when businesses acknowledge and show that they understand them. It gives brands a method to contextualize the services, experiences, and messages they present based on the particular persona of each visitor. You may have …
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Information is the primary use of business SMS messaging. Text messages are irresistible, we can’t help but open them. SMS marketing is a great way to galvanize your brand’s biggest, most loyal customers. Just like other platforms, you can select to send to an individual or in bulk. Customers don’t always want to get texts …
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Ah! It’s the start of the festive season. It’s that mystical time of year again, when retailers all over the world begin to have visions of sales revenue records being broken. Despite the dynamic nature of the commercial world, it is still possible to identify and anticipate trends particularly among certain demographics like millennials. Here …
One of the best ways to communicate with your customers is through Email. You can use it to nurture leads, build brand awareness, and increase product sales. Email outreach is now not just possible on desktop computers but also on mobile apps. In addition to sending out promotional Emails to customers, you should raise awareness …
In the betwixt and between of 2022, we thought it would be a wise idea to take a deeper look at some global marketing trends. Trends influence the marketing sector and effective marketing trends strategies give businesses an advantage over their competitors and help better in customer understanding.Considering that the entire purpose of our platform …
What could be better than engaging with customers where they are?Reaching them at the appropriate time and place. You won’t find anything more successful for developing strong relationships with customers than this.That’s the benefit of email automation. Email automation enables you to send out tailored messages at predetermined times to the right audience. One wonderful …
Everyone loves to feel special. Customers wants are everything in the realm of marketing. Interactive marketing involves providing customers with content based on their preferences, analysing their online behaviour, and allowing them to participate in related activities. Personalized Emails ensure that your audience will read them, but interactive content increases engagement. Therefore, it should be …
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