In the betwixt and between of 2022, we thought it would be a wise idea to take a deeper look at some global marketing trends. Trends influence the marketing sector and effective marketing trends strategies give businesses an advantage over their competitors and help better in customer understanding.Considering that the entire purpose of our platform …
What could be better than engaging with customers where they are?Reaching them at the appropriate time and place. You won’t find anything more successful for developing strong relationships with customers than this.That’s the benefit of email automation. Email automation enables you to send out tailored messages at predetermined times to the right audience. One wonderful …
Everyone loves to feel special. Customers wants are everything in the realm of marketing. Interactive marketing involves providing customers with content based on their preferences, analysing their online behaviour, and allowing them to participate in related activities. Personalized Emails ensure that your audience will read them, but interactive content increases engagement. Therefore, it should be …
Enhancing your Marketing with Interactive Content Personalization Read More »
What is usually considered as the most significant factor in long-term business success? Its acquisition and retention. Acquisition is good. But retention is better. Post-purchase campaigns are one of the simplest and most effective retention strategies.It’s a series of transactional Email communications that begin when someone buys anything from your eCommerce platform. If done well, …
Post-purchase Emails. Tips to increase engagement. Read More »
Do you recall the term “customer satisfaction”? As people’s expectations rise in the advancing digital era, mere customer satisfaction is no longer good enough. Companies must provide a great experience across every platform, at every step of the buying process, in addition to a strong brand. The words you write and the content you create …
Building customer connections through a strong brand voice Read More »
Email is a wonderful way of managing your business. It’s what allows you to take on multiple projects, communicate with a large number of people, and do a large number of chores each day. Its ‘s difficult for anyone to respond to every message that arrives in their inbox, even when it’s important. Thus, it’s …
In the age of instant communication short message service Primarily known as SMS-outshine. Getting your product or service in front of your target audience is one of today’s biggest marketing challenges. Our inboxes are overloaded with information, and ads are so ubiquitous on our social media accounts and we hardly see them. This is when …
The world is undergoing a digital transformation, which offers unprecedented prospects for innovation. As a result, businesses must revaluate how best to serve their customers. The concept of engagement is becoming more important to a business as customers’ attitudes and expectations towards the company they do business with change. Marketers are putting up their best …
Choosing the successful cadence to send your Email is very confusing Many businesses, large and small, face this challenge as to striking the right balance between too many emails or few. Because your prospects are already inundated with messages, your campaigns must be sent at the correct time to pique their interest This implies you …
Choosing the Right Frequency for Email Marketing Campaigns Read More »
E-mail marketing is a pillar of almost every company’s marketing strategy. It offers a simple and personal approach to communicate directly with customers and has an excellent engagement rate when compared to other marketing platforms. The strategy to target your audience should be designed in such a way that it differs significantly from those of …