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Post-purchase Emails. Tips to increase engagement.

What is usually considered as the most significant factor in long-term business success? Its acquisition and retention. Acquisition is good. But retention is better. Post-purchase campaigns are one of the simplest and most effective retention strategies.It’s a series of transactional Email communications that begin when someone buys anything from your eCommerce platform. If done well, …

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Building customer connections through a strong brand voice

Do you recall the term “customer satisfaction”? As people’s expectations rise in the advancing digital era, mere customer satisfaction is no longer good enough. Companies must provide a great experience across every platform, at every step of the buying process, in addition to a strong brand. The words you write and the content you create …

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SMS Marketing Tips

In the age of instant communication short message service Primarily known as SMS-outshine. Getting your product or service in front of your target audience is one of today’s biggest marketing challenges. Our inboxes are overloaded with information, and ads are so ubiquitous on our social media accounts and we hardly see them. This is when …

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Is Your Email Intelligent?

There is no more fertile ground in the corporate world for appearing smart than the rich soil of electronic communication. Your email writing, sending, and ignoring abilities are just as important as your nodding abilities, if not more so than your copying and pasting abilities. People preferred face-to-face meetings in the office a decade ago; …

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Help! What do I write in my newsletters?

Did you send out one big image-advert in your email to your readers again? Granted, your campaign creative was great, but does this happen to you too often? If you are short on staff and time here is a post that might just help organize your writing:

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