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Future of marketing…why personalisation is important

Delivering personalized consumer experiences is no longer a “nice to have” in today’s highly competitive marketplace—it’s an expectation. Customers appreciate it when businesses acknowledge and show that they understand them. It gives brands a method to contextualize the services, experiences, and messages they present based on the particular persona of each visitor. You may have …

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Improve channel sales using automated Emails

What could be better than engaging with customers where they are?Reaching them at the appropriate time and place. You won’t find anything more successful for developing strong relationships with customers than this.That’s the benefit of email automation. Email automation enables you to send out tailored messages at predetermined times to the right audience. One wonderful …

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Enhancing your Marketing with Interactive Content Personalization

Everyone loves to feel special. Customers wants are everything in the realm of marketing. Interactive marketing involves providing customers with content based on their preferences, analysing their online behaviour, and allowing them to participate in related activities. Personalized Emails ensure that your audience will read them, but interactive content increases engagement. Therefore, it should be …

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Post-purchase Emails. Tips to increase engagement.

What is usually considered as the most significant factor in long-term business success? Its acquisition and retention. Acquisition is good. But retention is better. Post-purchase campaigns are one of the simplest and most effective retention strategies.It’s a series of transactional Email communications that begin when someone buys anything from your eCommerce platform. If done well, …

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Building customer connections through a strong brand voice

Do you recall the term “customer satisfaction”? As people’s expectations rise in the advancing digital era, mere customer satisfaction is no longer good enough. Companies must provide a great experience across every platform, at every step of the buying process, in addition to a strong brand. The words you write and the content you create …

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