The world is undergoing a digital transformation, which offers unprecedented prospects for innovation. As a result, businesses must revaluate how best to serve their customers.
The concept of engagement is becoming more important to a business as customers’ attitudes and expectations towards the company they do business with change.
Marketers are putting up their best efforts to match the expectations of their customers. However, maintaining high customer retention rates is difficult, especially considering that customers today have much greater access to a wide range of products and services in any given market and can switch brands at any time. It’s probably time for marketers to reconsider the methods that affect consumers purchasing decisions and perceptions of your company.
Here are a few key insights that will help you give more value to your customers and create brand experiences that will keep them coming back and spending more
High product usage:
The more frequently your customers use your services, the more satisfied they are with what you have to offer. As a result, design a strategy which will help in more customer engagement and retention.
Well timed:
When it comes to enhancing loyalty performance, time is everything once businesses have identified a high-value action. Marketers can now track the performance of campaigns and offers. For example, Jakarta-based online grocery delivery platform Happy Fresh needed to quickly solve a surge in orders—and subsequent abandonment of carts from frustrated shoppers—in the Covid pandemic. To address the problem, the online grocer identified these times and and created an in-app message to inform users of the situation and give them the choice to opt in for updates. This led to 33% purchase rates.
Volume:
When a business recognises how much active user interaction occurs on a daily basis, it is more likely to reap the benefits of more customer engagement. Juvlon dashboard will assist you in creating smarter Email campaigns, personalised Email workflows, Email and SMS automations, and webinar promotions on a single platform.
Lower churn rate:
Your retention strategy is inextricably linked to customer engagement. The higher the retention rate, the lower the churn rate, indicating satisfied customer involvement.
A high churn rate can indicate a variety of challenges, including ineffective client interaction. You can anticipate when customers are likely to quit by examining churn patterns and increasing your engagement efforts accordingly.
Social Media:
You may assess consumer involvement by tracking their activity if you use social media channels for marketing and engagement. Shares, comments, and mentions can reveal how well your customers connect with your brand.
Educate the customers about the services:
If you see that a customer is only using a few features on a regular basis, let them know about the benefits of additional services. Inform them of the numerous possibilities available to them that they aren’t taking use of.
Give examples of how your product/service might be useful to their business as it grows and changes.
For example Netflix encourages users to connect with the platform in order to learn about their preferences and personalise the service to their specific requirements. The company keeps people renewing their subscriptions by supplying them with content they enjoy.
Customer retention and engagement are strongly intertwined. The longer your customers believe your product is useful, the longer their lifecycle will be and the higher your customer success rates will be. Try our software for free, create your account now! to meet your requirements.