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In recent years, social media messaging has become a popular way for brands to provide customer service. Platforms like Facebook Messenger, Twitter DMs, and WhatsApp have made it easier for businesses to interact with their customers. But the question remains: do consumers actually want to receive customer service through social media messaging? According to a …

Social Media Messaging for Customer Service: Is it Popular Among Consumers? Read More »

The sharing economy is a concept that has been around for decades, but it has only gained widespread popularity in recent years. This economic model is based on the idea that individuals can share resources and assets, such as housing, transportation, and goods, through online platforms. While the sharing economy has been embraced by people …

Gen Z and the Sharing Economy: How the youngest generation is reshaping consumption Read More »

The world of mobile technology is constantly evolving, and 2023 promises to bring some exciting new trends and innovations to the forefront. Here are five of the latest mobile trends to watch out for: Augmented Reality (AR) Goes Mainstream Augmented reality has been around for a few years now, but in 2023, it’s set to …

The Latest Mobile Trends in 2023 Read More »

Artificial Intelligence (AI) and machine learning (ML) are becoming increasingly important in optimizing Email and SMS marketing campaigns. These technologies allow for a more personalized and efficient approach to marketing, leading to increased engagement and conversions. Here are some tips on how to use AI and ML to optimize your email and SMS campaigns: Personalization: …

How to use AI & machine learning to optimize Email & SMS campaigns Read More »

New businesses are springing up all over the place where we live. The market is crowded, and clients have an overwhelming number of options to choose from for each category of goods or service. They anticipate support from companies even after they make a purchase. The product is only a part of a purchase they …

How to gain customer loyalty and go from good to great Read More »

Delivering personalized consumer experiences is no longer a “nice to have” in today’s highly competitive marketplace—it’s an expectation. Customers appreciate it when businesses acknowledge and show that they understand them. It gives brands a method to contextualize the services, experiences, and messages they present based on the particular persona of each visitor. You may have …

Future of marketing…why personalisation is important Read More »

Information is the primary use of business SMS messaging. Text messages are irresistible, we can’t help but open them. SMS marketing is a great way to galvanize your brand’s biggest, most loyal customers. Just like other platforms, you can select to send to an individual or in bulk. Customers don’t always want to get texts …

Automated communications for online store using SMS Read More »

Ah! It’s the start of the festive season. It’s that mystical time of year again, when retailers all over the world begin to have visions of sales revenue records being broken. Despite the dynamic nature of the commercial world, it is still possible to identify and anticipate trends particularly among certain demographics like millennials. Here …

Millennials Retail and Shopping Trends 2022 Read More »

One of the best ways to communicate with your customers is through Email. You can use it to nurture leads, build brand awareness, and increase product sales. Email outreach is now not just possible on desktop computers but also on mobile apps. In addition to sending out promotional Emails to customers, you should raise awareness …

Successful Email Marketing Campaigns Read More »

In the betwixt and between of 2022, we thought it would be a wise idea to take a deeper look at some global marketing trends. Trends influence the marketing sector and effective marketing trends strategies give businesses an advantage over their competitors and help better in customer understanding.Considering that the entire purpose of our platform …

Reexploring Global Marketing Trends 2022 Read More »