Every small business works hard to grow its contact list—but the real challenge begins when subscribers stop engaging. If contacts who once opened and clicked your emails now seem to ignore them, it’s a clear sign that they’ve gone inactive.
This is where re-engagement emails come in. A re-engagement email campaign is designed to reconnect with dormant subscribers, remind them why they signed up in the first place, and bring them back into your funnel. With the right messaging, you can turn disengaged contacts into active, interested customers once again.
Reconnect with disengaged contacts.
What is a re-engagement campaign?
A re-engagement campaign is an email marketing tool designed to wake up sleepy contacts.
Why is a re-engagement email campaign important?
Digging up new clients and customers is tough to do. It’s easier to re-activate former customers than it is to find replacements. Plus, sending a few emails to this segment of your list doesn’t require a lot of time or money. It’s a cost-effective way to bring customers back to your business.
How do you re-activate customers through email?
To launch a re-engagement campaign, you’re going to create and send a series of emails. We’ll go over four emails that are designed to re-engage contacts. You can send all of them, or try just a few.
‘We Miss You’ Incentive
One of the easiest ways to re-engage inactive customers is to offer them a deal that they can’t refuse. Take a look at the example below.