Every small business wants to grow and maintain its contact list, but what do you do about contacts that don’t seem interested in your emails anymore?
When contacts go from clicking through your emails to ignoring them, it’s time to wake up these dormant contacts through re-engagement emails. A re-engagement email campaign is designed to lure those once-interested customers back into your sales fold.
What is a re-engagement campaign?
A re-engagement campaign is an email marketing tool designed to wake up sleepy contacts.
Why is a re-engagement email campaign important?
Digging up new clients and customers is tough to do. It’s easier to re-activate former customers than it is to find replacements. Plus, sending a few emails to this segment of your list doesn’t require a lot of time or money. It’s a cost-effective way to bring customers back to your business.
How do you re-activate customers through email?
To launch a re-engagement campaign, you’re going to create and send a series of emails. We’ll go over four emails that are designed to re-engage contacts. You can send all of them, or try just a few.
‘We Miss You’ Incentive
One of the easiest ways to re-engage inactive customers is to offer them a deal that they can’t refuse. Take a look at the example below.