The Purchase (Sales) Funnel was discovered in 1898, E. St. Elmo Lewis. He developed a model that mapped a theoretical customer journey from the moment a brand or product attracted customer’s attention to the point of action or purchase.
“What differentiates sellers today is their ability to bring fresh ideas.” -Jill Konrath
In this blog, we will be seeing closely how the integration of email automation can help us to build our sales funnel. And in this digital world how we can keep our clients intact and make a good mark over their minds regarding the product/ services offered by us.
So, what is Sales Funnel?
Sales funnel is a process of converting your lead to a potential customer and bringing it to a close client not only as a mere onetime activity but as a recurring business towards your company.
Knowingly or unknowingly every business in any industry has a selling point that defines its sales funnel as per its understanding. Marketers name it differently, as per their liking; some would call it as purchase funnel, sales funnel, marketing funnel, conversion funnel, etc.
This article would especially help you understand how can email automation help in contributing to the sales funnel and share the load… And you to be a smart COOKIE. Sales Funnel being a journey from understanding the product to be it in a physical form, an ebook, or any online course (traffic that comes to your website) to the conversation stage, and till that website visitor becomes your customer.
Why Sales Funnel?
It’s an important step to introduce your customer to your sales journey. Sales Funnel helps us explore the potential clients and set of priorities that the customer is looking for and provide an exact solution that meets the client’s needs. As rightly said there is always a solution if the question is explained properly.
As a marketer one may understand the complexity of the journey that could be simplified by just using the simplest Automation process that makes your client always welcomed.
To explain in it a simpler form…
A prospect visits your website –> Finds its mode of interest to your product/service –> Fills in the Subscription Form –> A welcome email goes to the prospect who enters its details which also guides the prospect to the next step towards the journey. Using Juvlon’s API Key this complexity could be reduced to a greater extend. This automation would more likely work as a roadmap leading to your destiny or exactly how you want it to be. The client does not have to wait for you to guide him/her to the next procedure or step.
Sales Funnel not only helps you to drive sales but also helps you to understand the series and stages that are involved in your complete procedure. Where all automation could be implemented and with minimum or no human interaction, can be pre-designed by a company as per its procedure towards the sales. Juvlon team will not only help you but, also guide you to build your automation dream that makes your work much at a pace.
“Working on the right thing is probably more important than Working Hard – CaterinaFake”
What are the stages involved in the Sales Funnel?
1. Awareness- Awareness is the first stage in the Sales Funnel. Here the client is first introduced to your company through your website or any other medium.
2. Consideration- Once a potential customer moves from the stage of awareness, they enter the stage of consideration. Here the customer actively shows interest over the product/service that you need to offer.
3. Evaluation- In this competitive world, all the customer wants is the best-suited solution for himself or his firm, therefore, there is a constant comparison is done with the other product or services which is always done on a fair and square base.
4. Conversion- It is the moment of Purchase, where the customer invests money in terms of return as a whole of the product or service he seeks for.
5. Re-evaluation- An existing customer is an asset to any company. There would be new trends introduced in the industry and a solution that could meet your existing client’s needs. If you provide them with daily updates like sending out new information that could help them, it will show that you care about them and their needs. This could bring a better opportunity for your existing client and help you to retain them.
6. Repurchase- This is a stage where the customer wishes to continue business with you. Customer retention is one of the crucial parts of the whole sales funnel. Here you can implement various automation processes to keep your clients updated with new technology introduced in the company, sector vise marketing strategies, etc.. that help to enhance not only your client’s business but even more your business. You are the “tech-savvy” for them.
A sale funnel consist of the following elements:
A Signup page
Every company should have a sign-up page where you can not only collect the data using a CRM tool but also offer the client visiting the website and encouraging them to try the product/services for a free or minimum amount depending on the product and marketing strategies. You can use various methods to drive traffic over your website like Google Ad’s, Social Media Marketing, Search Engine Optimization, etc.. where it could encourage the customers to know moreover your product/ services and could drive the maximum results to your company.
A Follow-up email
A soon as a client fills up for a sign-up form you can send a welcome email instantly through automation or even have a series of an email shot one after the other as per your strategies which could be done for free using Juvlon drip marketing which is also known as Drip Campaigns. You can also implement an automation process when a client incompletes the process of signing up.
A Sales Page
A direct way to convert your lead into a customer is by going digital. Most of the companies are implementing these strategies where the lead who is interested in buying your product/services can purchase online.
An Order Form
The client can be directed to this page where the client can see all the products/services purchased by using various forms of payment methods for example via Debit/Credit Card, NetBanking, Paypal, etc.. and what is the total that they need to pay for the same. Which makes the payment procedure hassle-free.
An Abundant cart Email
You can also implement the abandoned transaction automation notification on which the client and the marketer both get an email when the transaction is left incomplete. You can also implement such automation with Juvlon. This would help you to know your client’s behavior and improve your website and marketing strategies over every step.
Confirmation page
In this step, the client has successfully completed the procedure of the payment hassle-free here the client will be able to see the order summary.
Confirmation Email
An email is sent to the customer where order details could be downloaded on his end by just clicking on a link given. These automation facilities are provided by Juvlon and help your business on every step of growth.
Confirmation emails can be used to built trust, drive repeat purchases, promote new arrivals, and send personalized product/service recommendations to customers.
How to measure the Sales Funnel result?
Sales Funnel allows you to measure a real-time business drawn to a company. It helps you track the ROI(Return Of Investment) of the company and plan your marketing strategies accordingly.
How to increase Sales Funnel Conversion Rate? What strategies could you implement to fetch in more revenue over your product/service? How distinct it could be from others?
1. Drive the right traffic to your website
The right type of traffic could be driven to your website when it is advertised right. Considering if there is no match over what you seem to offer and what your audience is looking for the conversion ratio will not only slim but might just turn up to zero. So it is necessary that your audience relates to your product/service.
But what if you don’t have an audience?
Being a start-up it might be a question has to how do I get more and more people knowing me(product/service) how will be they invested in it. Thanks to our various social media websites that help you to grow your business through PPC(pay-per-click) advertising methods. You can even try various strategies like marketing using Google Ad, Linkedin, etc.
If you have a list of your audience
If you have a list of your audience who are already invested in your product/service or have signed up to your newsletter. For them, it is perfect that you could go for an email strategy where you can make a new announcement about the new product/service launch or some offer, some trending ideas, etc.
You can categorize your audience based on various factors and segment the list as per your understanding and send them different flyers accordingly. For Example Existing clients, clients through Facebook Ad’s etc..which could be more define.
2. Sales Page Optimization
Understanding how to get an audience on your website and how could your audience relate to your product/services, it is also necessary that your audiences take a required action towards marketing desires. Here is where your landing page and your sales page could completely relate to each other.
3.Sales Maximizers
In this, we can encourage our existing clients to buy more similar products or re-buy the same product by offering various discounts, etc.
Example:
a) If a client who has brought a table more probably he/she would be looking for a table runner set thus, encourage them to buy one.
b) Extra % discount over the purchase of 3 books, etc.
4.Retargeting Campaigns
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. These work as paid ad campaigns through different platforms like Instagram, Facebook, Linkedin, etc. Their work is to get your audience back to your website and also reminding.
Here are some scenarios where you could use them:
1. The prospect visited the signup page with your lead magnet but didn’t make it through to the thank you page.
2. The prospect visited your post-signup thank you page but didn’t visit your sales page.
3. The prospect viewed your order form but didn’t make it through to the confirmation page.
4. The prospect viewed the confirmation page but hasn’t seen a sales page from your other funnel.
As you can see, retargeting ads can not only help you convert more leads into buyers or website visitors into leads but also motivate repeat purchase behavior.
Now knowing all the strategies and a whole new world of automation that could help you to build your sales funnel and automation hand in hand, we would look forward to meeting up with your automation requirement. We consider it our privilege to help you enhance your business over every step. Create your free account now!