What is usually considered as the most significant factor in long-term business success?
Its acquisition and retention. Acquisition is good. But retention is better.
Post-purchase campaigns are one of the simplest and most effective retention strategies.
It’s a series of transactional Email communications that begin when someone buys anything from your eCommerce platform. If done well, it ensures a pleased consumer who remains loyal and engaged.
Here are certain key points which will help you to build engagement, revenue, and loyalty towards your customers:
Time: After a customer puts an order, you send highly informative Emails including shipping, order, and delivery confirmation Emails.
As anticipating consumer requirements and concerns is an important factor of a pleasant shopping experience, timing is important. There are a few automations that need to be put up in order to improve the efficiency of your customer journey
Below is a great example showing the same:
Source: reallygoodemails
Personalised: In Email marketing, personalization refers to the process of tailoring your messages to specific groups of customers and engaging them with a customised message.
When you personalize your Emails, such as by addressing the receiver by name, the reader is immediately drawn in.
Here’s an example as to how Coca-Cola’s ‘Share a Coke’ campaign figured out how to personalize their product.
Source: Ogilvy
The goal of the campaign was to increase its popularity.
They just modified the label and printed some well-known names to personalize their product. Their customers, on the other hand, found it incredibly personal and appreciated it. The company was effective in reaching its marketing objectives.
Interactive: Customers prefer to have all of their important information in one place. They prefer tapping, swiping, or hovering over the various interactive features in the same Email. If you can put these details right in the Email, rather than requiring them to click on a tracking number or log into an account, you’ll dramatically improve their experience
Source: reallygoodemails
Brand: In a world where value is defined not only by a product’s features, but also by its brand ethics. It is important to strategize and identify best methods to communicate it to a customer. Your goal should be to create a holistic experience that continues beyond the purchase to the inbox. Here is an example showing how Juvlon had run a campaign showcasing their automation feature .
At the end it’s the little things that keep your customers coming back for their next purchase, and the next, and the next.
So, with a well-crafted post-purchase email campaign, you can deliver every step of the way.
Consider including a post-purchase flow in your email marketing campaign to boost retention and customer lifetime value—and keep in touch with your consumers further than the fish line.
While you are at it, check out the free trial by Juvlon, which will help you with Email techniques to send out to your customers.