Email marketing is often seen as old-fashioned, especially with the rise of social media and mobile marketing. Some even claim that email marketing is fading away. In reality, however, email continues to be one of the most effective ways for businesses to connect with their audience.
Email brings the conversation into a more personal space the inbox. It creates a direct line of communication between brands and customers, making it a powerful channel for engagement and conversions. Because of this, many successful marketers still consider Email a core part of their marketing strategy.
Another advantage is its cost-effectiveness. Compared to many other marketing channels, Email allows businesses to reach and engage customers in a more efficient and measurable way.
Over time, one thing has remained clear: the success of an Email campaign depends on a few key elements working together. When done right, a strong combination of design and meaningful content can make all the difference.
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DESIGN
If you’re a startup or an established brand wanting to leverage this success, a well-designed email is crucial to break through the pack. Amongst so much competition, a great email design needs to capture the attention of the reader right away to avoid being deleted and risk never being seen.
Some points to include in your design checklist while creating your promotional emails are:
- Use of color to attract attention
- Simple and organized layout
- Balance all matter and direct the focus
- Develop a theme
- Create a visual map
CONTENT
Your design should make another important facet of you email shine, i.e. the content. Clear focus on your message can bring out amazing results. Some of the most effective emails have one clear message. If you have multiple messages to send, try breaking them up into a series of emails.
Also creating a hierarchy is necessary to achieve good conversion. Put the most important information first for people who are short on time. From great subject lines, to appealing headings and precise content, you can create wonders by establishing a good brand image through your email marketing campaigns.
BRAND CASE STUDY : HUCKBERRY
The email marketing arena has had some heroic winners in terms of captivating the customers and getting over-the-roof conversions. Today we follow one such brand which has excelled at email marketing, and ultimately in their sales too!
One of our most favorite emails are from Huckberry – an online retail-cum-content brand. Huckberry is a bi-weekly web magazine for guys that brings you unique apparel and gear at members-only prices along with the stories behind the products. It is an online shop and journal that inspires more active, adventurous, and stylish lives through original story-telling, and unique interesting content.
Here are some lessons that you can learn from their awesome lively marketing emails:
> Showcase your brand in the right way. People will know who you are and determine the value of your products and services at the first appearance. Every email should have a well-planned theme and structure that clearly represents your brand.
> Speak to your audience. Huckberry emails are gorgeously crafted specially for guys and addressed to them in their kind of language, weaving a story around every product of theirs. Once you read the product description, you can’t help but feel that you must have this product. That is the power of good content.
> Copy can do so much more than communicate a message. Here, Huckberry uses copy to paint a picture for its subscribers, making them crave a nice holiday on a on-going warm summer in the US (along with having all the products).
> Using trends like Tinder and Flint to showcase their products is a nice marketing gimmick that works. Staying on top of the customers’ interests and striking the right cord will eventually result in more sales. The more personal your marketing, the better.
> Keep things easy to digest by organizing your content into clearly divided sections or image-heavy tiles. That way, readers can quickly identify what interests them the most and act from there.
> Give a little something extra – to please your customers. To engage and retain your loyal customers, add valuable points in their dedication towards you, by providing relatable content, or an extra discount, or a teaser about an upcoming new product. This way your email will help your customers remember your brand even if there is no immediate sale, and come back later.
Want to create successful email campaigns for your products? Contact Juvlon to get started in no time!