E-mail marketing is a pillar of almost every company’s marketing strategy. It offers a simple and personal approach to communicate directly with customers and has an excellent engagement rate when compared to other marketing platforms. The strategy to target your audience should be designed in such a way that it differs significantly from those of other businesses.
Inbound marketing allows you to send Emails to people who are interested in hearing from you.
People prefer short, concise Emails than long ones in general. Giving it a personality is like giving your business a face that subscribers can relate to.
When you personalize your Emails, such as by addressing the receiver by name, the reader is immediately drawn in.
Here’s an example as to how Coca-Cola’s ‘Share a Coke’ campaign figured out how to personalize their product.
Source: Ogilvy
The goal of the campaign was to increase its popularity.
They just modified the label and printed some well-known names to personalize their product. Their customers, on the other hand, found it incredibly personal and appreciated it. The company was effective in reaching its marketing objectives.
While you are at it, check out the free trial by Juvlon, which will help you with Email automation techniques to send out your personalized Email campaigns.