While we are talking about millennials, you are looking at a global cohort of consumers possessing an annual power of more than $200 billion by 2017. If you are under the misconception that emails are too old fashioned for the teenage and young adults, and social media is their most preferred means of brand interaction, …
Whether you are a Fortune 500 company or a startup or a cozy café that people love, if you have an digital presence, a website or an app, then you are already sending out more transactional emails than the bulk promotional ones.
Email marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention. Some people will even try to tell you that email marketing is dead. But, the reality doesn’t agree. In fact, with a strong marketing approach, email is more powerful than ever!
Deals in real estate industry are not quick; often customers require enough time to make a decision by weighing the pros and cons. It is a tough decision since deals involve higher amounts and savings of considerable years. So customers are looking for trustworthy and reliable real estate companies.
If you’re like most marketers, you rely on email marketing to drive results for your business. One of the most frequent campaigns you probably send is the marketing offer email to inform your subscribers about new products, special promotions, exclusive discounts, etc. These campaigns are great as they directly drive sales and revenue for your …
If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan for arranging different kinds of ‘SALES’. With email marketing, you can create a series of timely messages to announce your sale, remind people about important dates and occasions, and thank people for shopping, along with additional …
Your customer seems to be leaving the shopping cart. So, how to do you plan to get him back? Or a customer hasn’t shopped for too long; what can you do to pull him back to your website? In such and many cases triggered emails can be effective as they lead to: More customer engagement …
Triggered email strategies for customer retention Read More »
Email marketing accounts for over 7% of all e-commerce transactions, making it one of the most effective digital marketing channel. Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers …
Brands and marketers love events to promote themselves, their products and services. And why wouldn’t they? Events let you seek new customers, interact with them, understand their needs and feedback to improve your offerings further. Events and shows give brands a real time feel of the market and their target customers.
To succeed in the travel industry, you need to keep your customers happy and engaged throughout their experience: from that first email touch point, through booking their first trip, even as they’re posting glowing reviews about your company. There are many factors that contribute to a successful travel campaign, as technology continues to raise consumer …
Tourism : Increase customer loyalty through Email Marketing Read More »