Emails are an inseparable part of marketing and communications. Right from sending out offers and deals to informing your customers about your new products, Emails hit the right keys when it comes to getting the right message across and they have developed over the time in design, communication and messaging strategy since its inception.
In the last post on Transactional Emails, we looked at the BASICS of Transactional Emails, how they look, how to create them and how to make the simplest emails, awesome.
B2B email automation elevates your sales pipeline by up to 10%, says a report by Forrester. Only a handful of B2B marketers are using email automation in their marketing campaigns. Sending out periodic mass emails is not effective when your customers may or may not be qualified for the intent of the email you send. …
Types Of Automated Emails You Should Be Sending To Improve Your Email Campaigns Read More »
When I say that Email Marketing is by far the most effective tool to get more returns on your investment, I am not exaggerating. Check this out – 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly, …
Using Data to Define the “Who, What, When” of your Email Marketing Read More »
The market today is highly dynamic, which demands marketers to be on their toes. An email has time and again proved to be the most robust marketing tool we have ever come across helping us deliver sharp and rich communications. It bends, flexes, and blends well with every makeover you want to give it. Bottom …
Newsletters have evolved to be more than just a tool of continuous engagement, remembrance, and recall. Just having a ‘Subscribe’ link on your homepage is not going to cut it. For a well-established brand, having a steady influx of communication is a welcome thing for the customers. But that is not always true in case …
Newsletters have evolved to be more than just a tool of continuous engagement, remembrance, and recall. Just having a ‘Subscribe’ link on your homepage is not going to cut it. For a well-established brand, having a steady influx of communication is a welcome thing for the customers. But that is not always true in case …
SMS marketing has brought marketers and their customers closer than ever. While smartphones have made life on-the-go, SMS marketing has bolstered the brand reach by leaps and bounds. Schools and educational institutions were untouched by the rat race to stay ahead and depended solely on word of mouth marketing. They were also one of the …
Using SMS for Communications In Educational Institutions Read More »
Email Marketing has been a marketer’s go-to tool to engage potential and existing customers, one-on-one. But did you know that customers no longer look forward to your emails?
Summer calls for fresh ideas, fresh products, fresh drinks and fresh sales! Apart from the chillers, breezy dresses, pastel colours and water parks, summers pack a whole lot of punch in terms of shopping. The Summer Sales. From the Amazon’s Great Indian Sale to Flipkart’s Big 10 Sale. Summers these days are all about looking …