The retail e-commerce sales in India will hit the $32.70 billion mark this year. So, with the right preparation, Indian retailers can sell a lot to the ever-so-growing audience of the digital-savvy Indian buyers. But to hack into this online buying-friendly demographics, retailers need to choose the right digital marketing channels — emails, for instance. …
How E-Commerce Stores Can Get Direct Sales With Emails Read More »
“Why should I invest in email marketing, it just didn’t work for me. ROI was too low and responses were negligible.” This is how irate marketers react. What did they get wrong about email marketing? Don’t worry, we have got some modern email marketing challenges covered for you! So, you think email marketing genuinely doesn’t …
Email Marketing Challenges Faced By Every Modern Marketer Read More »
These days, customers expect simple, easy ways to learn about your brand or product. To meet expectations, you need to reach your customers on a variety of platforms. A website alone won’t do it; you need to engage customers through multi-channel marketing.
Email marketing is getting increasingly competitive and the unending desire to reach more customers drives email marketers to continuously be on the lookout for expanding their mailing list. But, their focus should be on sending targeted emails that make sense to customers, so that maximum customers are led towards a purchase after some successful email …
Why You Shouldn’t Be Sending Emails To Every Email-id You Collect Read More »
In any marketing communication whether it is a logo, website, business card or other promotional material, the first thing everyone notices is colors and fonts. It is a challenge for every email marketer to create email designs which can communicate brand personality in a strong way.
Consumers want email. Research shows 72% of consumers prefer email to any other communication channel. But, just because consumers prefer it, doesn’t mean they’ll open your emails or click on the links inside. To get that reaction, you have to wow subscribers.
Interactivity is taking emails to a whole new level. Why do we need interactive emails? According to the research by US consumer device report, customers decide whether your emails are attention-worthy or not in just 0 to 3 seconds. This is a very short period of time to attract a customer and engage them in …
How To Use Interactivity In Emails To Boost Engagement Read More »
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin. Can you give me two reasons why should a subscriber open your email, when you know that his or her inbox is an open battlefield for marketers to grab attention? If you cannot find a reason, then you have …
Why not make the most of this holiday season? Here are some holiday email campaigns that you can run for your business.
The customer is not interested in your products/ services or brand; without a reason. Give your customer that reason to be driven towards your brand. Routing your customer towards a purchase is the skill of a marketer. To chalk down this route you should observe your customers’ behavior pattern. The prerogative of an email marketer …
Increasing Engagement Using Behavioral Email Marketing Read More »