As with any other marketing tactic, you can always optimize your email campaigns for better ROI. After all, once you know how to plan your email campaigns, create nice emails, and track your campaign’s performance, you’re through with the basics. What you need to now do is try some of the more advanced email marketing …
3 Advanced Email Marketing Tactics For Your Next Campaign Read More »
The retail e-commerce sales in India will hit the $32.70 billion mark this year. So, with the right preparation, Indian retailers can sell a lot to the ever-so-growing audience of the digital-savvy Indian buyers. But to hack into this online buying-friendly demographics, retailers need to choose the right digital marketing channels — emails, for instance. …
How E-Commerce Stores Can Get Direct Sales With Emails Read More »
Whether it’s a short sales cycle (that a typical B2C business like online stores has) or a long one (that are common to B2B businesses), most purchases happen with the help of multiple channels. For example, if you’re a clothing store, someone might discover you on Instagram and sign up for your list, and finally …
Within milliseconds, your email subscribers decide if they want to engage with your email. And most (about 94%) of what they check out as soon as they open your email is about its design. An email’s design plays a big role in getting it read and clicked, yet many email marketers don’t send emails that …
An average person gets around 90 emails a day, and yours is just one of them. Unless your email manages to grab their attention, it will just sit in their inboxes, unopened. And possibly get moved to the trash as well, without ever being read. So what does it take to make your emails stand …
One of the top questions we hear from our customers who use Juvlon is this: “What types of emails should we send?” We get it. Everyone knows that email marketing has a high ROI ($40 for every $ spent, they’ve found!), but creating the right mix of emails that offer value to your subscribers and …
Email Marketing Campaigns That Boost Your Business Read More »
Email marketing is the highest ROI-generating marketing channel. It’s a well-established stat that for every $1 spent on email, the average return expected is $44+. But to get such returns from email marketing, you need to be strategic about your email campaigns. For example, if you want to get more business around Christmas, you can’t …
How To Create An Email Marketing Calendar For 2019 Read More »
Repurposing content (or using or sharing the same content over different channels) doesn’t just save time and effort for content and marketing teams but also helps leverage the same content multiple times. But according to Curata, only “29 percent of leading marketers systematically reuse and repurpose content.” Which means most of the companies fail to …
A Step By Step Guide To Re-purpose Your Content For Email Marketing Read More »
The major goal of a business website — whether it’s a B2B, B2C, or an eCommerce company — is to get conversions or sales. And when it comes to assisting conversions, the email marketing channel is one of the most effective channels. Many companies use the email marketing channel to improve their conversions. For example, …
3 Email Marketing Micro-conversions You Must Optimize Read More »