Email is a wonderful way of managing your business. It’s what allows you to take on multiple projects, communicate with a large number of people, and do a large number of chores each day. Its ‘s difficult for anyone to respond to every message that arrives in their inbox, even when it’s important. Thus, it’s …
In any marketing communication whether it is a logo, website, business card or other promotional material, the first thing everyone notices is colors and fonts. It is a challenge for every email marketer to create email designs which can communicate brand personality in a strong way.
Interactivity is taking emails to a whole new level. Why do we need interactive emails? According to the research by US consumer device report, customers decide whether your emails are attention-worthy or not in just 0 to 3 seconds. This is a very short period of time to attract a customer and engage them in …
How To Use Interactivity In Emails To Boost Engagement Read More »
Emails are an inseparable part of marketing and communications. Right from sending out offers and deals to informing your customers about your new products, Emails hit the right keys when it comes to getting the right message across and they have developed over the time in design, communication and messaging strategy since its inception.
The very first email was sent by Ray Tomlinson way back in 1971 to himself to test its functionality. Since then, it has been a marketer’s favorite marketing channel. According to a market survey, the average return for email marketing was 44$ for every 1$ spent, which proves that it is worth your time. Email …