Customers have evolved and so should promotion strategies. Gone are the days when marketing was only restricted to ads and one to one client acquisition strategies. With technology seeping so rapidly into our lives, brands need to stay a step ahead to acquire customers before their competition does.
Integrated marketing communications is not a new concept, albeit the media and the processes have evolved over time. Long story short, IMC or integrated marketing communication is nothing but incorporating more than one channel of communication to engage, promote and build relationships with your customers.
Viral use of smartphones and mobiles has brought brands closer to their customers. Mobile applications, mobile optimized websites are just a part of it. Texting or SMS has evolved from just being a personal communication media to a promotion opportunity, if done right. As effective as it is, pushing your customers too hard by constantly …
OK let’s face it. Getting new customers is way more tedious than winning back your old existing ones. Going about exploring new shores is not only time consuming but less efficient too. Time and again, marketing gurus have stressed upon the importance of retention and re-engagement. So, how do we go about it? Win back …
Planning a re-engagement campaign? 4 Tips for a successful Win-back! Read More »
Emails campaign testing lets you assess the effectiveness of all the components of your email and provides a springboard to get optimum results. Almost all the email campaign service providers enable users to test their campaigns before sending out. The outcome that you desire and the breadcrumbs that you leave for your recipients to follow …
Why should you test your campaign emails and how? Read More »