In the age of instant communication short message service Primarily known as SMS-outshine. Getting your product or service in front of your target audience is one of today’s biggest marketing challenges. Our inboxes are overloaded with information, and ads are so ubiquitous on our social media accounts and we hardly see them. This is when …
SMS marketing has brought marketers and their customers closer than ever. While smartphones have made life on-the-go, SMS marketing has bolstered the brand reach by leaps and bounds. Schools and educational institutions were untouched by the rat race to stay ahead and depended solely on word of mouth marketing. They were also one of the …
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A couple of years ago SMS was the most popular medium to communicate. Back then call charges were high. Gradually things changed, online marketing- email marketing caught the pace. But, SMS marketing hasn’t lost its charm; it is still effective and useful. It is believed that on average people check their phones around 80 times …
As we step into 2018 the challenge for marketers is about juggling between multiple marketing channels and choosing the best out of them. SMS has been around for long and has evolved since its inception. It is the most popular medium amongst marketers. We have some SMS marketing trends which would benefit the marketers in …
The success of your SMS campaign lies in minute details, you miss them and it will not get you desired results. Consumers prefer marketing messages to be sent through SMS and statistics says it all.
Were you under the impression that savvy marketers use SMS Marketing just to promote their products or deals with a plain “Grab the deal before it expires” tag? You are sadly mistaken. Marketers around the world have realized the potential of SMS Marketing in converting customers. A 160-characters media plan can reap humongous results in …
Organisations mistakenly believe that mobile marketing requires heavy investment in apps and does not allow for personalised, targeted communication and lacks strong analysis to support ROI. The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a …
The future of digital marketing is in successfully integrating all platforms and circumscribing customers at all touch-points. SMS undoubtedly is the most popular touch-point for online businesses wherein a quick response is ensured. It’s also the cheapest and convenient way to reach customers.
From the good old days of pagers to the simple basic phones then progressing to the present flood of smartphones, text messages never seem to be out of fashion. In this app crazy world what grabs your attention immediately to your mobile phone is a text message. Whenever you order something there is always a …
I am sure, like me, your life has become easy too with the monthly installment reminders from your bank or the SMS confirmation when you withdraw money from the ATM. SMS notifications and promotions by banks and finance companies have made transacting with them easy. Even when you are opting for a new policy or …