On a usual busy morning Rachel was travelling to her plush boutique, when she received an SMS about an event organised for young students, which was totally irrelevant to her. It struck her like a thunderbolt that SMS campaigns launched by her own boutique never really checked customer profiles before texting messages to them. No …
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Viral use of smartphones and mobiles has brought brands closer to their customers. Mobile applications, mobile optimized websites are just a part of it. Texting or SMS has evolved from just being a personal communication media to a promotion opportunity, if done right. As effective as it is, pushing your customers too hard by constantly …
Text message marketing is generating a lot of buzz. Considering the explosion of smartphone use in the past few years, and the prevalence of text messaging, it’s not surprising that it has become the go-to marketing method for the recent years.
A growing number of businesses are adding text messaging to their arsenal of marketing tools. Why? There are a lot of reasons, but perhaps the most compelling is the average open and conversion rates of text messages. What kind of rates are we talking about?