Whether you are a Fortune 500 company or a startup or a cozy café that people love, if you have an digital presence, a website or an app, then you are already sending out more transactional emails than the bulk promotional ones.
Did you even for a moment assume that your emails just drifted straight away from your mailbox to your recipient’s without so much as a hitch? The reality is far too bitter. Emails blacklisting is every marketer’s worst nightmare. Since email marketing is the most effective way to get your message across to your target …
Emails are hard to rule out of your communication matrix no matter how many new media you add onto it. They are personal, and they stick. Emails are at least three times more likely to prompt a purchase, and the average order value is 17 percent higher. This brings us to easily conclude that email …
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SMS Marketing is a highly ignored goldmine of one-to-one communications, especially in retail. Emails have always been regarded as the most personal channel of pitching to your consumers, but the fact that text messages have a 98% open rate, as against that of email which stands at a 20% open rate, is quite a staggering …
Brands and marketers love events to promote themselves, their products and services. And why wouldn’t they? Events let you seek new customers, interact with them, understand their needs and feedback to improve your offerings further. Events and shows give brands a real time feel of the market and their target customers.
Customer service is vital from the point of view of keeping your customers updated about your products and services, providing assistance when they hit roadblocks or even helping them set up events and seeing through it till the end. So where does SMS come into picture here?
Throughout the last few posts, we have learnt about how creatively, emails can be crafted to entice the reader. Emails are highly personal form of communications and they need to maintain that personal touch through design and prose. Many brands out there are doing a great job at communicating their intended message in the most …
Email campaigns for retailers are specifically about 3 things – increase sales, fuel engagement and strengthen the brand value. Retail is by far the most competitive sector to do business as competitors are a plenty and they don’t run out of ideas. Creativity coupled with passion is what creates a winning situation for retailers while …
Hospitality sector signifies personalized service, premium service, tailor made products and above all highest level of care. With an industry that makes the highest profit from these intangible offerings, the emails need to be a direct extension of the same!
Promotion through SMS has emerged to be an important aspect of marketing. Although most effective than any other form of marketing, this channel still hasn’t been explored to the fullest. Being accessible at a single touch, SMS marketing has proved to be the sharpest form of communication media, even in customer service.