Email-marketing is the backbone of your digital communication strategy. They give a personal edge to your brand engagement with your customers, while other marketing channels fail to do so. Customers are demanding, choosy, and frankly, why shouldn’t they be? We are customers too. The batch style email blasts that drop into our mailboxes every week, …
Did your email campaign results plummet steadily over the last few months? Are your customers going dormant? Then it’s time to wake them up! Email marketers lose about 25% of contacts from their list every year. That said, re-engagement campaigns are a given necessity.
I am sure, like me, your life has become easy too with the monthly installment reminders from your bank or the SMS confirmation when you withdraw money from the ATM. SMS notifications and promotions by banks and finance companies have made transacting with them easy. Even when you are opting for a new policy or …
Ever wondered why Nokia still has a huge loyal fan following in spite of it being a Finland based company? Why is Nestle reining the markets in India? They adapted. To what? The local trends, tastes, choices and gave people what they wanted to see, hear and read. Global brands have local offices, with local …
98% of customers respond to text messages making it the most viral medium of direct promotion. 8.6 Trillion text messages are sent every year on average. SMS Marketing is effective because it’s short, crisp and above all, it sticks. You may ask, what would be the right time to start an SMS Marketing Campaign? I …
Emails are hard to rule out of your communication matrix no matter how many new media you add onto it. They are personal, and they stick. Emails are at least three times more likely to prompt a purchase, and the average order value is 17 percent higher. This brings us to easily conclude that email …
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SMS Marketing is a highly ignored goldmine of one-to-one communications, especially in retail. Emails have always been regarded as the most personal channel of pitching to your consumers, but the fact that text messages have a 98% open rate, as against that of email which stands at a 20% open rate, is quite a staggering …
Customer service is vital from the point of view of keeping your customers updated about your products and services, providing assistance when they hit roadblocks or even helping them set up events and seeing through it till the end. So where does SMS come into picture here?
Throughout the last few posts, we have learnt about how creatively, emails can be crafted to entice the reader. Emails are highly personal form of communications and they need to maintain that personal touch through design and prose. Many brands out there are doing a great job at communicating their intended message in the most …
Email campaigns for retailers are specifically about 3 things – increase sales, fuel engagement and strengthen the brand value. Retail is by far the most competitive sector to do business as competitors are a plenty and they don’t run out of ideas. Creativity coupled with passion is what creates a winning situation for retailers while …