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New Sender Requirements

On October 3, 2023 major Email providers, Google and Yahoo mandated a set of requirements for large volume senders. These best practices (below) are not new but it’s only now that they are being enforced as requirements. As of Feb 1, 2024, both Gmail and Yahoo Mail, will be checking if Emails received on their servers are compliant for …

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How to use AI & machine learning to optimize Email & SMS campaigns

Artificial Intelligence (AI) and machine learning (ML) are becoming increasingly important in optimizing Email and SMS marketing campaigns. These technologies allow for a more personalized and efficient approach to marketing, leading to increased engagement and conversions. Here are some tips on how to use AI and ML to optimize your email and SMS campaigns: Personalization: …

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Future of marketing…why personalisation is important

Delivering personalized consumer experiences is no longer a “nice to have” in today’s highly competitive marketplace—it’s an expectation. Customers appreciate it when businesses acknowledge and show that they understand them. It gives brands a method to contextualize the services, experiences, and messages they present based on the particular persona of each visitor. You may have …

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