There has been a lot happening currently..the ongoing pandemic crisis, getting used to working remotely and businesses being impacted. In just a few weeks, we have seen the world coming to a complete standstill. But in this time of social isolation, it is important to stay connected to your customers and employees while working remotely.
Send an email to your customers if your services are impacted by COVID-19. Here are a few reasons why you might need to send a crisis email to your customers:
- Your services have been impacted or changed.
- You have a meaningful piece of information to share.
- You need your customers to be physically present at your business location
- You are involved in some social activities like providing necessary health and food supplies, offering online services, or are participating in some initiative, etc.
During this situation, it is important that you communicate effectively with your employees and customers. Here are some tips to get your email opened by your customers during this COVID-19 pandemics.
1. Email content:
Your customers are already dealing with a lot of stuff, so make sure your emails are up to the point. Don’t send it just because everyone else is doing it. Include important content in your Email and be precise. Your main motive is to make sure that your client receives the message that you want them to know. Make sure your email reflects your real emotions and is personalized that helps to build loyalty and strengthen customer relationships.
Consider the below email from Shapeways, the email content is precise and the overall message reaches their customers.
2. Email design
Email design plays a huge role in getting your email opened and read. Many companies are sending emails that are packed with chunks of content, unformatted text, and plain email design. Your email should be in such a way that your customers that get the message at a glance.
Consider this below email from Quest Diagnostics. The important content is highlighted, the email also puts light on the services provided by them during this pandemic.
3. Include a note about the crisis in your newsletter
Your customers should feel that you care about them and sending a message that says so will make your customers feel more connected.
So make sure you include a note about the crisis in your newsletter.
Consider the below email from…
4. Postpone your scheduled campaign
There might be some promotional campaigns that you might have scheduled prior to this crisis that do not make sense in this current environment. For eg. Promoting a discounted holiday campaign or social gatherings during the ongoing crisis comes across as an uncaring and ignorant from your side making your customers unsubscribe from your emails.
5. Review your automated emails
These emails can be easily forgotten as you may have scheduled them earlier that do not make sense at this point of time. For eg. When a customer buys your product online and you send them an automated email that says “Redeem your points by visiting our store” comes across as unconcerned and that goes against the WHO guidelines.
Take a look at your every automated email- promotional or transactional for its relevancy, content, usefulness, and service.
6. Spread Joy and delight
When so much of the emails and messages are filled about depressing COVID-19 updates and news, try to run campaigns that help your customers digitally.
For example,
- Giving a free online medication session
- Free telephonic consultations
- Investment Webinars
A business’s willingness to adapt and grow during this crisis will help it during a crisis. During this difficult time make sure you keep your customers first and sales later. Make sure you provide service with ideas, discounts, free shipping or just great content. Try to ease the current crisis by helping those in need of your help. Juvlon team is doing their part by giving their customers 20,000 Emails for free. Along with this, we are also providing free ready to use crisis communication templates. Create your free account now!