Enhance Your Email Marketing Strategies

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Email marketing strategy is undoubtedly one of the areas in which you should constantly strive to improve and learn new skills.
Businesses can get stuck in an email rut, sending emails with the same look and message over and over. However, this is your year. It’s time to enhance your email marketing strategies.

To help, here are three emails that you can start sending to customers this year:

1. Welcome email
Are you sending welcome emails? If not, it’s the first email you should add to your list. Welcome emails get results. Research shows welcome emails get four times the open rates and five times the click-through rates compared to other email promotions, according to Experian. And here’s another benefit: you can automate welcome emails. As soon as a new contact signs up for your email list, you can trigger a welcome email to immediately (or almost immediately) land in the customer’s inbox. By using automation, you’ll see even higher open and click rates.

Average open rates for welcome emails that are sent through automation hover around 88 percent, compared to welcome emails that are sent in batches that garner a 57 percent open rate. Click-through rates are higher too with automation, hitting 29 percent compared to 14 percent without automation, according to research from Experian.

Here’s a great example of a welcome email:

Welcome Email Example
  • Make sure your welcome email includes:
  • A welcome message
  • A discount or special offer
  • Images
  • A call to action

2. Event invitations
Forty-seven percent of businesses send invitations to events in the mail, but email is so much easier. So, this year send your customers event invitations. Keep in mind, an “event” doesn’t have to be a black-tie affair with a guest list of 1,000+. An event can be a customer appreciation sale, a product demonstration, a sidewalk sale, a free tasting, a book signing, a webinar, a grand opening or a guest speaking engagement.

Here’s a great example of an event email for a grand opening:

Event Invitation Email

You can also create a reminder email, which you can automate, and send the day before the event.

  • Make sure your event email includes:
  • Event details like location, date and time
  • A special offer for guests
  • Schedule of events, if necessary
  • A call to action

3. New arrival email
Customers love new stuff; so let them know when a new product or service is available with a ‘new arrival’ email.

Let’s say your store is about to carry a new line of handbags, let customers know about the product in an email. Or, maybe your investment firm is about to offer a new consultation service to help people prepare for retirement, or an online education site is about to launch a new class – tell customers about it via email.

Here’s a great example of a ‘new arrival’ email:

New Product Arrival Email

Make sure your ‘new arrival’ email includes:

  • A message about what the new arrival is
  • Pictures of the new product, or a picture representing the new service
  • A call to action that gives customers the chance to purchase the new item, or sign up for the new service

By adding these three emails to your arsenal this year, you’ll be able to attract and retain more customers. Remember, sending a variety of emails is the key to keeping customers interested and engaged with your brand.

4. Personalization in Email Marketing

Personalization is important in Email marketing because it allows you to deliver more relevant Emails based on user information. Create an Email that speaks to your customers’ buying patterns, opening rates, and preferred products or services by analyzing their purchasing habits, opening rates, and favorite products or services. This will help your customers to become ardent supporters.

Here is how you can add personalization to your Emails.

  •  Send discount offers that are relevant to the customer’s interests.
  • Discount coupon in the mail may pique a customer’s interest in making a purchase.

5. Give A/B testing a Shot

There are few things more tempting to a marketer than knowing whether or not their efforts are succeeding while they are still running. A/B tests are design tests that allow us to create variations of the same page in order to assess user behavior in the various alternatives and determine which version achieves the best results.

Here is an example showing A/B testing

  • Choose a parameter.
  • Pick your lists
  • Choose Your winning criteria
  • Performance & reports

You’ll be able to attract and retain more customers if you add these emails to your arsenal.

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