Everyone loves to feel special. Customers wants are everything in the realm of marketing. Interactive marketing involves providing customers with content based on their preferences, analysing their online behaviour, and allowing them to participate in related activities.
Personalized Emails ensure that your audience will read them, but interactive content increases engagement. Therefore, it should be your primary priority to create content that is specifically tailored to your customers’ likes and the preferences of your audience.
Read on to know more about customer engagement and the best practices to follow when incorporating it into your business.
Personalize by sharing product recommendations:
Today’s businesses are finding out practical methods to use these tests and polls to expand their clientele and revenue. With online video becoming more and more common, more marketers are finding a way to make these videos more interactive by adding clickable links to specific parts of the video and sending viewers on their own unique adventures. Here is the best example of how Panasonic has introduced users to Miraie platform through series of videos.
In one campaign they have targeted an individual using Miraie-where the washing machine can obtain professional wash recommendations via the app based on the weather, the type of fabric, and the degree of grime.
Source: Mad over Marketing
Use of Dynamic data:
Over the past few years, consumer buying behaviour has changed. People are more likely to purchase products from businesses they can relate to. Consider all the customer information to which your customer activation platform has access. You know their birthdays, zip codes, contact information (phone, Email, prior orders, refunds, etc.), and more. . Using dynamic content personalization creatively helps set your business apart from competition.
Source: Really good emails
Generate curiosity:
Curiosity increases activities, makes the customer journey more engaging, and gives you time to plan your next action. Using interactive videos help users interact with content at their own pace and according to their preferences. The above example shows how Hershey gives consumers the opportunity to honour women in their lives with the #HerShe campaign.
The well-known chocolate company launched a campaign in honor of International Women’s Day that had a delicious twist, honoring not only the achievers but also the unsung women heroes who are all around us.
By writing personalized notes with the images of Sheroes in your life. Users had the chance to thank and honour the women in their lives by simply scanning the QR code on the product package. On the microsite, the images were available for everyone to view and draw inspiration from.
More than 16 million unique users were reached by the campaign, and the video had more than 15 million views and engaged more than 1100 people.
Source: Mad over Marketing
Closure:
When done properly, interactive content will lead to higher profitability. Try out personalized Emails with interactive content using Juvlon platform. It will also allow you to test the Email in the preview tool to understand how your Email will look and perform on different devices. This way you can be sure your Email is appearing in the right format, whether the customers choose to check it on their phone, laptops, or tablets.