Marketing Automation For Real Estate Sector

With the ever-increasing competition in the real estate sector, it is important that every prospect is nurtured properly all along the sales funnel.

To cope up with this competition, marketers are coming up with new marketing strategies and ways to connect with their prospects. One such strategy is the automated follow-up email series. These follow-up email series should be tailored and personalized according to the activity of your prospect on your website or landing page.

Here are some industry-specific examples of how marketing automation can help you to grow your Real Estate business:

1. Lead data collection

Use Marketing Automation to collect and validate lead data for correctness, in real-time. Send a thank you Email/SMS immediately when a potential customer:

• Registers on your Website Enquiry/Project Landing page
• Registers at your Booth in an Exhibition
• Visits your Project Site

You can add the lead directly into Juvlon for further communication. Juvlon can even add the lead into your CRM software using one simple API call.

2. Data validation

Having correct data in your system is more important than collecting it. Checking the contact data of a lead is done instantly with Marketing Automation. If the “Thank you” Email or SMS to the customer bounces, you’d be notified immediately and the customer can be asked to provide alternate contact details. If the customer is not available, Juvlon will use the alternate medium to ask the customer to update their contact details.

3. Lead Nurturing towards closure

Prospects in the real estate sector often require a sufficient time period to make a decision as this deal involves their life-time savings. Here, email lead nurturing assists your prospects to make a decision and you get a chance to stay on their minds.

Once a potential customer is added into Juvlon, you need to follow-up with each person on a timely basis. You can pre-define SMS/Email templates and set-up a work-flow like the one below to understand which customers are more interested than the others. This automation helps to cut-down manual follow-ups and missed communication. Of course, each stage of the workflow comes with analytics.

4. Appointment Reminder/ Reschedule Emails

When a prospect has booked an appointment for a site visit, sending him/her a reminder email with more details of the site. You can also send a reschedule email if the prospect is not available for that particular slot. This helps in hassle-free personalized communication with your prospects.

If any of these automations are beneficial for you or if you want to create customized automation specific to your niche, we are here to help you. Create a Juvlon account for free and try our platform for free!