10 Customer Retention Emails That You Should Send

Customer retention is keeping the current customers engaged with your brand, these customers are those that you have already spent money acquiring. Research says, on average increasing customer retention rate by just 5% can increase profits by 25-95%.

As a business tries to look for different ways to attract more new customers, retaining the existing ones is important for any business. Here is how customer retention helps to increase the profitability of your business:

• Reduced marketing cost
• Repeat purchases mean repeat profit
• Valuable feedback from customers
• Enhanced brand reputation
• A constructive relationship with customers

The following infographic focuses on some examples of emails that you should send for better customer retention.