InfoG: Top Email Marketing Strategies For Small Businesses

Many small businesses often worry about the branding of their company. They get confused as many marketing channels are available at their end. With 33% less cost than other lead-generating mechanisms, emails generate 50% more sales. Also, if done correctly, it is simple and cost-effective.

Over 205 billion emails are sent across every day, so there is a lot of competition to grab your email recipients attention

For this, marketers need to be on the lookout for innovative strategies which will help to drive the desired outcome. As per 59% of B2B marketers, email is the most effective channel to generate revenue.

When your focus is to connect personally with your customers and deliver them tailored content based on their behavior, email is the most effective tool that can be relied upon. Through emails, you can allow access to exclusive content or arrange an invitation-only event. The end goal is to move your potential customer through the sales funnel to conversion.

With SMEs, the main objective is to drive traffic and promote the business as much as possible. The below infographic focuses on the top 5 email marketing strategies that you can use for your business: