According to NRF, Holiday sales for 2019 are expected to increase by 3.8-4.2% over 2018.
A well-planned email marketing strategy along with tailored content, simple design and proper placement of CTAs, will give you the desired results.
How Is Email Marketing During The Holidays Different?
Email marketing during the holidays is more about your customers, their requirements, satisfaction, and their celebration. It’s about providing your customers what they are looking for, at the right time when they are trying to make a purchase.
So, why not make the most of this holiday season?
Here are some holiday email campaigns that you can run for your business:
Add Some Holiday Spirit To Your Emails
During the holidays, focus on the needs of your customers. Design your emails in such a way that they provide on great customer experience.
Make your emails more festive with design and content that makes your customers eager for your holiday event or sale. Send them content that they wish to see during the holiday season. But make sure you keep the design simple and highlight the important content of your email.
Add a Holiday Gifting Guide
When it comes to gifts, we all looking for all the possible options that are available. What can be better than sharing a holiday gifting guide with your customers, that has all the ideas in one place?
Your customers would be more than happy to receive it.
Here’s a gifting guide email example for you
Target Last Moment Shoppers
Everyone buys gifts for their loved ones a week before the holidays, but there are some people like me, “The Last Moment Shoppers!”
Either they did not get time or they were waiting for that discounted price on their selected gift or simply they forgot all about it.
Target these people separately with the right content at the right time.
Referral Gifts
Give a gift or a coupon for referring a friend. A coupon can be used in different ways throughout the holiday season. This works very well with the Millenials.
Integrate Email Marketing with Social Channels
According to GlobalWebIndex, 54% of social browsers use social media to research products and each person spends an average of 2 hours and 22 minutes on social networks and messaging every day.
Integrating your email offers with social media will help you to target customers who are not in your subscriber list and vice-versa.
So, make sure your holiday offers are available on all social media platforms. This helps you to connect with your customers at all touchpoints.
Team up Artificial Intelligence and Email marketing
You can stay ahead of your competitors by integrating email marketing with Artificial Intelligence. Artificial intelligence helps you to send real-time content to your customers at the right time when the customer is ready to take action.
Extended holiday hours and Free Shipping
Keep your customers up-to-date about your products, offers, etc throughout the holiday season. You can also add a coupon to your newsletter as an extra bonus or gift for your customers.
Customers love free shipping! So make sure you run a free shipping slot during the holiday season and promote it as much as possible.
Say Thanks
Holidays are a great time to let customers know that you appreciate their support and their journey with your brand. Saying Thanks humanize your business and help build the trust you need to build customer relationships.
These are some basic campaigns that you can run this holiday season. Make sure you plan your email marketing well in advance for maximum output. Want to try Juvlon? You can register to our platform and our support team will help you get the most out of your holiday campaigns.