In the betwixt and between of 2022, we thought it would be a wise idea to take a deeper look at some global marketing trends.
Trends influence the marketing sector and effective marketing trends strategies give businesses an advantage over their competitors and help better in customer understanding.
Considering that the entire purpose of our platform is to enable the creation of customized marketing campaigns, you must focus on the details.
Deloitte releases a report on global marketing trends each year. But this year the trends identified by Deloitte grabbed our interest: supercharging customer service with AI, authentic inclusive marketing, and a human-first data experience. Since these factors have the greatest influence on creating a personalized customer experience, we thought it would be worthwhile to look more closely at them.
Supercharging customer service with AI:
The most beneficial prods are prompt offers when customers are weighing their buying options. To provide a truly end-to-end experience, brands can mix artificial intelligence (AI) and customer service. Since it can be challenging to sell products and services digitally, many companies are resorting to automated marketing. Automation will help you sending click and subscription-based triggers, to your customers whatever they want to know when they are ready to know it.
Authentic Inclusive Marketing:
Younger and more varied demographics are more aware of diversity advertising. Customers believe that inclusive marketing is essential. They encourage businesses that uphold their core principles, take into account the reality of the business environment, and demonstrate these principles not just in marketing materials but also throughout the entire organisation. Deloitte reports that consumers between the ages of 18 and 25 are more likely to notice inclusive advertising when making purchasing decisions across all industries surveyed.
Below is the best example where Adidas has unveiled the world’s first swimmable billboard on a beach in Dubai, to mark the launch of its new swimwear line. According to the YouGov survey commissioned by Adidas in 2021, only 12 percent of women in the United Arab Emirates felt completely comfortable wearing a swimsuit at a public beach or pool. Body shame and lack of privacy were cited as two of the main reasons women do not feel comfortable in their swimsuits. To tackle this issue and help women feel confident in swimwear, Adidas has created a new line of inclusive swimwear which includes a burkini collection. As part of the launch, the brand erected a unique outdoor activation to spread awareness – a swimmable billboard.
Source: Mad over Marketing
Human -First Data Experience:
The most likeable and trustworthy customer data experiences frequently start with strong brand relationships. Marketing professionals have been collecting, analysing, and utilizing customer data for as long as marketing itself has been around.
Thanks to the internet and the growing use of digital technology, practically everything can now be done remotely. You can manage your finances, manage your credit, and go grocery shopping. However, it does take the customer’s preferences as to how their data is used into consideration as an essential part of the equation.
Here’s how they did it for the Formula 1 Heineken Dutch Grand Prix set to be hosted at the CM.com Circuit Zandvoort.
To optimize the ticketing process of the Dutch Grand Prix, for the first time it set up pre-registration for tickets. A chatbot called the Race Engineer for the Dutch Grand Prix was made specifically for the Dutch Grand Prix on WhatsApp which has has the ability to answer all the questions.
The Dutch Grand Prix was postponed due to the COVID-19 pandemic but thanks to the Mobile Marketing Cloud, the Dutch Grand Prix could communicate with the fans that had already bought tickets for the 2020 race easily.
With the customer data safely stored in the CDP, it became possible to organise the race keeping all the fans informed timely and in a personal way.
Source: Mad over Marketing
These trends all show a customer-centric mindset. They prioritise the customer, whether they are emphasising diversity and social effect, gathering data from experiences, or leveraging data to personalise content.
The success of your marketing depends on putting the customer first since consumers are demanding ever-greater personalization. Why are they with you as you shop? What is reasonable for them? You’ve already taken the first step by asking these questions; it’s now time to put these tactics into practise.
Connect with us at juvlon.com now to find out more about how your company can make each consumer the focus of your marketing messaging.