So let me tell you all a story today!
I had been to a conference in Mumbai early last month. There I met this interesting person who was continuously tweeting about the event. I was curious to know about his background and profession. And thus began my interaction with Dr. Amit Nagpal. In our introduction Dr told us that he is Chief Inspirational Storyteller at AL Services. Hmm, never heard of this designation before. It was a brief meeting and we dispersed to our respective locations soon, viz. I to Pune and Dr. Amit to Faridabad.
One fine day I was trying to chalk out an interesting topic for our regular webinar. And my boss said he needed to narrate a story. All of the sudden, this rang the bell and I called Dr. Amit requesting him to be our guest speaker to address all about Storytelling and how we could use this in email marketing. He immediately agreed to this and we decided on a date for the webinar and the preparation for the session began.
We delivered the webinar ‘Email Marketing and Storytelling’ on Sept 30. We had a full-house session (in-fact it over flew 🙂 ). We had planned to keep this session interactive and when I say interactive I mean it to the core, as this was in true sense an interactive session. We gave opportunity to some of our attendees who wished to share their Storytelling experiences related to Email Marketing. Many of our attendees had expressed their desire. and I couldn’t accommodate everyone’s request. But we did hear some catchy & interesting stories from some of our attendees.
Dr. Amit explained the ‘Science of Storytelling. “Everyone has story to tell” says Dr. Amit in his session. He mentioned that Customer Testimonials, Blogs, Case Studies, Company Vision and History are some of the types of stories that can be sent using Email Marketing. Everyone had their ears to him when he explained 3-part Framework on how to create the stories. He also discussed couple of live examples of how some companies used email marketing to share their stories and gain new leads.
Eager to listen to hear the recorded session? Here you go — click on the button below and watch the recording. You will also be able to access the presentation Dr used during the webinar.
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But before I sign-off from here, I have a good news for you all. Team Juvlon is extending a complimentary offer for all those who wish to use Email Marketing to share your stories. We will fix up a telephonic appointment with you, listen ‘YOUR’ business story and guide you on how you could embed this story into your email marketing strategy. Drop an email to me at smita.more@nichelive.com so that I can fix an appointment with you. Look forward to hear from you soon. Till then enjoy the webinar!
About the Author:
Smita More is a marketing professional and drives marketing activities for Juvlon – Email Marketing Software. Connect with Smita on LinkedIn.