As an email marketer, you have two immediate goals to turn subscribers into customers. First, your email should be delivered properly. Second, subscribers have to open your email.
No matter how useful email marketing is for your digital outreach, it still doesn’t warrant unwanted emails. Unwanted Emails are likely to get opted out, reported as spam, etc. hampering the reputation of your domain.
For any person using an Email Marketing Tool, a major concern is to turn the mere subscriber to a potential customer and keep him intact with all new happenings of the business.
But, the question arises… How do I do that?
Juvlon can help you to find a key towards such mysterious thoughts which have been explained as follows:
1. Make your subject line stand out:
Treat your subject line like a headline. Great subject lines follow the same principle as news headlines use to attract attention.
Write something short and interesting that captures the point of the email. The magic much needed for the audience just not to read the Subject but, also to open the mailer and look for more that is bestowed inside.
Some of the subject lines could be as
“Uh-oh, your prescription is expiring”
“Last Day To See What This Mystery Email Is All About”
“Boom shakalak! Let’s get started.” etc.
2. Keep your list updated
Yes, you heard it right.. you need to keep your subscriber constant so that the list does not get stale. An inactive subscriber can be anyone who is not engaged in any email in the past 6 months.
Over time, your subscriber can go stale due to many reasons as some due to the change in email address and some may not be interested in your product/services, etc.
However, you can always win back your subscribers by re-engaging your clients towards your products/ services.
3. Monitor your Bounces
You create an awesome email and send it to your customers. When you check your email reports, you see that some of your emails bounced and never reached your intended recipient. Bounces are mainly of two types- Hard Bounce and Soft Bounce.
Hard Bounce is the reason where the email deliverability fails for permanent reasons, such as an invalid email address or domain. Juvlon removes such bounces automatically from your subscriber list so that you don’t damage your sender reputation.
A soft bounce is temporary delivery failures that can occur if the recipient’s mailbox is full if the receiving server sees the email as too large, and a variety of other reasons. It’s important to monitor soft bounces and make sure your bounce rate doesn’t get higher than the 2% industry standard. If it does, you’ll damage your sender reputation with ISPs and hurt your open rates.
4. Segment your list
Segmentation means dividing your email list to small groups/segments that help you to understand your audience in a better way. Segmentation could be done in various ways like location-vise, buying habits, customer’s interest-vise, or purchase cycle, etc. Segmentation increases the relevancy of your emails and that encourages people to open your emails.
5. Beware of Spam-triggered content
There are some words that are trigger out and are flagged red, which may cause an email to land in the spam folder and also affect your overall deliverability. Avoid using gimmicks, don’t make promises that seem too good to be true and avoid any kind of messaging that asks for personal information. So avoid words such as “Cash”, “Discount”, “Buy”, etc.
6. Check your Email score:
It is a good idea to always check the score of your mailer. Juvlon has this as one of the inbuilt features. In other words, create your mailer checks the score of your mailer lower the score better your mailer is and ready to shoot.
7. Insert your logo/branding:
How does our customer know that the mailer has been sent from you as in your company? You can simply do that by adding your company logo or its symbol signifying it’s your company has sent this email to them and no else in its place.
8. A/B Test your Emails
If you are not getting opens as per your desire. Try sending the email at different times in a day. Analysis of such a report helps you to understand your audience.
Eg. Suppose you have sent an email on Monday morning at 9.00 am but the maximum opens towards the same email is on Sunday at 10 am, so for the next time you can schedule the mailer as per your audience choices.
This can be done by simply trying A/B Testing.
Along with Send Times, you can also A/B Test your Email Subject Lines, Sender Address and Email Content.
9. Authenticate your Sender
Explaining this in a layman’s terms, that when enabled it confirms to the internet and email world that mails sent were indeed set by the person (digitally) signing the email.
SPF tries to detect whether an email coming from a domain has been sent by an authorized IP on that domain. It fights email spoofing.
DKIM is like a digital signature for an email, which allows the email sender to link their domain with the email messages they send. This shows that the emails are authentic.
10. Personalize your Emails
This always helps to have a personal touch with your clients. Seeing onces name on the flyer or on the subject line always interests to read more. It’s more like you really like when someone calls out your name saying, Hey! Mr. Rodricks this is just for you.
11. Check your Email reputation
If your Emails have poor response rates, or if subscribers have reported you for sending shady emails, your email reputation could be damaged. If that’s the case, your delivery rates will suffer at a drastic level. So, we suggest that you can do some checks and balances to avoid this completely on a different level.
12. Implement double opt-in
Using double opt-in you can simply send your subscribers a confirmation email after they’ve submitted their details. They’re not added to your email list until they click the confirmation link in their email.
You can simply implement this over your website’s subscription form by using APIs.
13. Don’t use all CAPS
Using capital letters in your subject line can trigger spam filters. Overuse of punctuation like !!!! can also cause the same problem.
14. Resend unopened Emails
When an Email isn’t opened, consider tweaking the subject line and resending it to give subscribers another chance to open it.
15. Personalize your “From” name
Personalization builds trust. CrazyDude@gmail.com doesn’t inspire much confidence. Consider using your first name and your company name in the “From” name, like Bob@ABCCompany.com
16. Clean up your list
It’s a good idea to clean your list every six months or so. Remove the email addresses that bounce back. Cleaning your list also gives you an opportunity to segment your list at the same time.
17. Avoid over-saturation
If your open rates are below the industry average, you may be sending too many emails to your subscribers. Ease up on the number of emails you send and see if your open rates improve.
We hope these tips prove to be useful for you to enhance your business at the next level. Email marketing is an art of wearing the shoes that fit you right, so give yourself some room to experiment and find what tactics work best for your business and your subscribers.