Email marketing builds your ecommerce business
Email marketing for ecommerce business does more than just driving sales. It builds relationship with your customer, which ensures business now and always. It’s your long term plan to create, build and grow business.
We conducted a webinar where we shared vital points on how email marketing can be used to boost ecommerce business. Today, we give you a glimpse of what we discussed in the webinar.
Why is email marketing vital for ecommerce businesses:
Associated Chambers of Commerce and Industry of India and PricewaterhouseCoopers (ASSOCHAM & PwC) conducted a study, which revealed that 65 million Indian consumers bought things online in 2015. This figure was 40 million in 2014. So you can see vast increase in online sales in India. This study known as ‘Evolution of ecommerce in India: Creating the bricks behind the clicks’ said that ecommerce business is set to cross $10 billion in the next four years. Over 7% of ecommerce transactions are accounted to email marketing. Conclusively email marketing for ecommerce business is a great tool to promote and get sales.
Here is how you can make the most out of your emails marketing campaigns that we discussed over the webinar:
1. Repeat purchase:
The possibility of a customer repeating a purchase once he buys from your website is high. Use the confirmation mail as a marketing tool to promote your other products. A study by Marketing Metrix states that the probability of selling to an existing customer is as high as 60 to 70%.
2. Incentivise product reviews:
Online purchase depends a lot on product reviews which are widely read. When you buy online often you read the views of other customers about the products/ service. A negative product review does no harm to the brand. It only shows that you value customer opinion and it develops trust relationship with the customer.
3. Reactivate dormant customers:
Among your list of subscribers some customers are dormant. Divide your customer list into active purchasers/ customers, loyal customers (they have been purchasing on regular basis) and dormant customers. Rewarding the loyal customers boosts the revenue in the short run. But, reactivating dormant customers brings fresh revenue. Awaken the dormant customers; motivate them to start an association with you again by offering discount.
4. Rewarding loyal customers
Express your gratitude towards loyal customers for trusting and purchasing from you regularly. Customers feel connected and rewarded. They feel boosted and motivated to keep buying.
Convert drab emails into interesting stuff. A brainstorming session about the content and design is necessary to create a mailer that will engage the customer. Emails can be sent automatically and be personalized through email marketing tools that Juvlon offers, so that you can spend your valuable time in chalking out your email marketing strategy.
We know you are itching to know more tips on effective email marketing for ecommerce business. Just click on the webinar link and remember to share your views about the webinar with us.