How E-Commerce Stores Can Get Direct Sales With Emails

Retail eCommerce sales in India are expected to hit the $32.70 billion mark this year. With the right preparation, Indian retailers can tap into this fast-growing, digital-savvy audience and significantly boost online sales.

However, to reach and convert this online buying-friendly demographic, retailers must choose the right digital marketing channels — email marketing, for instance

Emails are not only the marketing channel with the highest ROI, but email subscribers are also far more likely to make purchases compared to search engine leads or social media followers. Especially when it comes to driving direct eCommerce sales, very few strategies work as effectively as well-planned email marketing campaigns.

Let’s look at a few proven tactics that can help you generate more sales and revenue for your online store using emails.

1. Optimizing welcome emails for generating sales

Welcome emails generate 320% more revenue per email than other promotional emails. Yet, many online stores still fail to use them effectively.

Think about this

When a user lands on your store and subscribes to your email list, your brand and products are still fresh in their mind. There’s a strong chance they already have a few items saved or added to their wishlist.

Now imagine sending them a welcome email immediately after signup — with an exclusive offer. The likelihood of conversion increases dramatically.

Online stores that don’t send welcome emails don’t just miss the opportunity to greet new subscribers — they lose out on a powerful sales opportunity. If you’re not sending welcome emails yet, it’s time to start.

To maximize sales from your welcome email campaigns, offer incentives such as:

• A flat discount on the cart value: Thank users for subscribing by offering a flat discount on their first purchase. Adding an expiry date can create urgency and boost

• A coupon code with an expiry date:Offer a limited-time coupon on best-selling products or categories to encourage faster purchases.

• Store credit to use on the first order: Store credits can be a great incentive for first-time buyers to complete their purchase.

To make welcome emails even more effective, follow up multiple times. For example, if your coupon is valid for 7 days, send a reminder email on day 4.

Here’s an example of a welcome sales email:

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2. Creating email cross-sell/upsell opportunities for boosting sales

Upselling encourages customers to purchase higher-value products, while cross-selling suggests complementary items.

Both tactics are extremely effective in increasing revenue for online stores — and email marketing is one of the best channels to execute them. In fact, Amazon reports that 35% of its revenue comes from upselling and cross-selling efforts, many of which are driven by email campaigns.

Here’s an example of an email making a cross-sell offer:

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For instance, if you sell a productivity journal, you can upsell a complete productivity kit that includes a pen, wall calendar, and diary. Alternatively, you can cross-sell these accessories to customers who already purchased the journal.

To make these recommendations relevant and personalized, you need an email marketing platform that uses customer purchase history and behavior. An email marketing solution like Juvlon helps you send personalized upsell and cross-sell emails automatically.

3. Planning holiday campaigns for generating direct email sales

With a rapidly growing online shopper base and heavy seasonal discounts, holiday periods generate the highest sales for retailers.

Email marketing plays a major role here. According to ComScore, email marketing was the biggest driver of Black Friday transactions, accounting for 25.1% of sales.

Well-planned and targeted holiday email campaigns can significantly increase festive sales for online stores.

Here’s an example of a holiday campaign:

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To improve ROI from holiday emails:

• Run exclusive promotions such as cashback, free shipping, or limited-time coupons
• Use multi-email campaigns instead of one-off promotional emails

Also, if you can, go for holiday campaigns with multiple emails rather than creating a one-off email.

Wrapping it up…

Email marketing is, without a doubt, one of the highest revenue-generating channels for eCommerce stores. If you’re not driving direct sales through email yet, you’re missing out on a massive opportunity.

If you need a powerful email marketing solution to power your e-commerce selling, we are here to help you out. Start your free trial now!