Gone are the days of ‘randomness’ in marketing. Now comes the age of finding method in the randomness. Initially, marketing was more like broadcasting about your brand and its offerings, randomly on a mass scale and people who got interested would then probe more and if convinced bought products/services.
“Why should I invest in email marketing, it just didn’t work for me. ROI was too low and responses were negligible.” This is how irate marketers react. What did they get wrong about email marketing? Don’t worry, we have got some modern email marketing challenges covered for you! So, you think email marketing genuinely doesn’t …
Email Marketing Challenges Faced By Every Modern Marketer Read More »
Email campaigns don’t last till just one single email. No marketer stops at sending only one email. The first mail is followed up by a few emails and this is an attempt not to just get noticed but, to generate the response defined as the per the email strategy. But, isn’t the failure to get …
The Ultimate Guide To Create Effective Follow-Up Email Series Read More »
You’ve done everything to build a list of subscribers/ customers, but still, some customers choose not to engage with your brand. They are passive and don’t respond. In fact, 22.5% of your email database decays every year. There are various reasons why some customers choose not to engage; either they’ve changed jobs, abandoned the email …
Best Ideas To Create Effective Re-engagement Email Campaigns Read More »
Email marketing is getting increasingly competitive and the unending desire to reach more customers drives email marketers to continuously be on the lookout for expanding their mailing list. But, their focus should be on sending targeted emails that make sense to customers, so that maximum customers are led towards a purchase after some successful email …
Why You Shouldn’t Be Sending Emails To Every Email-id You Collect Read More »
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin. Can you give me two reasons why should a subscriber open your email, when you know that his or her inbox is an open battlefield for marketers to grab attention? If you cannot find a reason, then you have …
The customer is not interested in your products/ services or brand; without a reason. Give your customer that reason to be driven towards your brand. Routing your customer towards a purchase is the skill of a marketer. To chalk down this route you should observe your customers’ behavior pattern. The prerogative of an email marketer …
Increasing Engagement Using Behavioral Email Marketing Read More »
The biggest challenge in the marketing industry is having an energetic and engaged audience. You have to attract an audience that will engage and to achieve this goal you need to know your audience well. Knowing your audience is important to marketing as knowing thyself is imperative to get wiser. A wise marketer will always …
With so many brands wooing customers and drawing their attention, it’s tough to make a mark. In a monopolistic market, there is a close competition and products/services are differentiated on the basis of distinct packaging and promotional techniques.
Email marketing hasn’t faded since its inception. Over 205 billion emails are sent across every day. The reason behind it’s continued success is that email marketing has a hidden treasure of data, which can be interpreted to know about the interests of consumers. The response of the consumer can be used to further improve the …
Best Email Marketing Strategies For Small Businesses Read More »