Branding is about telling the customer who you are and giving them a reason to create a lasting relationship; a bond that drives the customer to relate and stay loyal. In the virtual world confirmation emails are similar to a receipt and much more. They lead to customer engagement and are a vital tool for …
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Brands cannot afford to lose touch with their customers. But, they shouldn’t even feel too wooed and chased. While they should certainly feel connected and see a part of themselves, their identity in the brand. Something about the brand should be special for them to not opt for competitor’s brands. It’s tough to establish this …
Content plays a vital role in customer engagement You’ve been sending emails to your customers and waited for them to participate and engage. Much to your dismay, the response has been cold. You’ve done everything to make your emails interesting but, something is missing in them. Here’s how customers will feel the need to respond …
Marketing develops a connection with the audiences, inspires them to engage with the brand, which leads to a purchase. Thus, marketing is all about connecting, engaging and converting. In this entire process, you cannot lose touch with customers, especially in a highly competitive market environment. Emails, particularly transactional emails play a crucial role in this …
Today, businesses are driven by relationships and the most important one is that with your customers. Once you develop a connection with them it is the initiation of a relationship that you need to nurture on a regular basis. Email marketing is a fantastic tool, which can do both- develop a relationship and nurture it. …
The concept of triggered emails is based on segmenting your customers. It is about how effectively you segment the customer list that will decide the success of a triggered email campaign. Your email that lands in the inbox will realize its goal only if it is relevant to the customer. Statistics reveal the relevance of …
With each passing year, the importance and relevance of email marketing has increased. In fact, it’s the most effective way to communicate with your clients as they prefer to receive communication from brands through emails. Approximately 2.8 billion people worldwide use email as a digital communications tool and email marketing typically has an ROI potential of 4400 percent. When used …
A couple of years ago SMS was the most popular medium to communicate. Back then call charges were high. Gradually things changed, online marketing- email marketing caught the pace. But, SMS marketing hasn’t lost its charm; it is still effective and useful. It is believed that on average people check their phones around 80 times …
Customers are the center point of your business, which is bound to grow if you offer them products and solutions that add value to their lives. Thus, it is necessary to acknowledge their contribution to your business. When you thank customers, it connects them with your brand and they feel special. In fact, in a …
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When marketers(clients) connect with us they have many concerns and queries about email marketing. They are still contemplating about using email as a marketing tool to expand their business and create a brand presence. So, we thought of sharing some FAQs making it easier for our prospects and customers to decide and choose email marketing …
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