You have tried several ways to reach out to your potential business leads, and they have successfully subscribed to your brand. Now what? You know how important first impression can be. So, sending a welcome email is that next crucial step for you. Welcome emails are most commonly triggered by someone subscribing on your website, …
Welcome Emails Can Work Wonders In Your Marketing Plan Read More »
In the quest to increase sales and traffic to the website or simply generate awareness of product/service, companies are implementing Email marketing. Email marketing is one of the simplest and most effective forms of one-to-one communication. To get the most from your email campaigns, here’s a list of things that you should avoid in Email …
Creating winning content for emails on mobiles is not just about crafting exceptional content fit for your specific reader but about ensuring that the content is customized for the shrinking screens of the 4.7-inch handhelds and not the 9-inch laptops or even larger desktops. Not to mention creating something good for the shrinking attention spans.
Today, businesses are driven by relationships and the most important one is that with your customers. Once you develop a connection with them it is the initiation of a relationship that you need to nurture on a regular basis. Email marketing is a fantastic tool, which can do both- develop a relationship and nurture it. …
When marketers(clients) connect with us they have many concerns and queries about email marketing. They are still contemplating about using email as a marketing tool to expand their business and create a brand presence. So, we thought of sharing some FAQs making it easier for our prospects and customers to decide and choose email marketing …
10 Most Frequently Asked Questions About Email Marketing Read More »
What is the purpose of creating newsletters that are drop dead interesting but, don’t appeal the audiences? So, before you create and send email newsletters it’s imperative that you define the target audience. Defining your audience is the first step to any marketing strategy. If you aren’t clear about your target audience all the marketing …
Reasons Why Your Email Newsletter Is Not Being Read? Read More »
Clearing your inbox everyday is such a task, isn’t it? If you don’t clear the inbox for a few days it would be cluttered with emails. Searching relevant emails out of this clutter can leave you exhausted. It would be such a blessing if your mailbox could have only relevant emails, relieving you of this mindless …
You have collected a whole lot of data about your customers. Scampering through this data won’t help. Decode the data; utilize it creatively and intelligently for varied email campaigns. Through the information that your customer has shared you can decipher many aspects about them. Emails aren’t just a medium to plainly give information. They should …
We all know it by now that emails are a great way to reach your target audience. If you wish to craft emails that lead to click throughs and conversions, you need to know your audience, their interests and preferences. Once you know what appeals your audiences, convert this vital information into an email that …
Like the human body, an effective email relies on a series of high-functioning components to thrive. Any weakness in the system takes a toll on the entire body. It’s the same with your emails. If the subject line is weak or the links are broken, your email can flat line.