I was at a workshop with a group of writer friends last week. Most of them had many books published and were discussing how best to use their websites and digital medium to keep in touch with their readers and fans. This is what one of them said, “Readers either don’t remember your website, or …
3 Least Used But Best Ways To Measure Email Marketing Success Read More »
As the calendar turns, it’s the perfect time to refresh your Email marketing strategy. The goal is simple send engaging Emails that build brand awareness, drive traffic to your website, educate your audience about your products, and ultimately encourage them to take action. To help you achieve these goals, we’ve put together a list of …
High season or not, I’m pretty sure you’d like more business to come your way. I’d like to show you 3 ways you can get more business through email marketing. 1. Get New CustomersThis is and will always be a challenge for any business. Renting third-party lists is a legit and fruitful way to acquire new …
The holiday season often sends the cash register ringing for business people or service providers. Or, that’s what everyone would like to believe in! With the fast approaching holiday season, many business owners and marketing professionals don’t really exploit the power of email marketing. The result? Lowered sales! For your marketing plans to succeed, you …
7 Email Marketing Strategies this Holiday Season Read More »
Today, most people read Emails on their phones, not on desktops. That means your Email content must be designed for smaller screens and shorter attention spans. Mobile users don’t read long Emails—they scan them quickly. If the content isn’t clear, concise, and easy to read, they move on. To improve engagement and click-through rates, marketers …
We know the holiday season has begun when the warm woolens make an appearance! It’s time for cups of coffee, fun-filled holidays, and yes, an active time for marketers. This is the season when marketers hope to reap rich rewards through their holiday email marketing campaigns. After all, the holiday season brings in lots of …
7 Holiday Email Marketing Mistakes you Must Avoid Read More »
Is Email marketing not delivering the results you expected? If you’ve been sending the same Email format month after month to your entire list, the problem may not be the channel—it may be the approach. When subscribers stop opening, reading, or responding, it’s usually a sign that your Emails feel repetitive, irrelevant, or predictable. In …
“I don’t even remember subscribing to this.” We’ve all said it. You open an Email, glance at it for two seconds, and close it instantly. No click. No reply. Just delete. Why does this happen? Because relevance is everything. When an Email feels random, generic, or disconnected from your interests, your brain decides it’s not …
Things that make subscribers instantly close your email Read More »
Just like regular exercise strengthens your body over time, gradually warming up your IP strengthens your sender reputation. If you suddenly start sending bulk emails from a new or inactive IP address, inbox providers may treat it as suspicious activity. Sending high volumes from a “cold” IP can damage your reputation before you even get …
Email remains one of the most effective ways to reach your audience but results don’t come from sending Emails alone. To drive clicks and conversions, you need to understand who your audience is, what they care about, and how they prefer to engage. Once you know what appeals to your subscribers, the next step is …