Email remains one of the most powerful tools for building awareness and driving sales. It allows businesses to connect with customers directly and move the conversation into a more personal space the inbox. But getting into the inbox is only half the battle. One of the biggest challenges in Email marketing is ensuring your messages …
Today, most people read Emails on their phones, not on desktops. That means your Email content must be designed for smaller screens and shorter attention spans. Mobile users don’t read long Emails—they scan them quickly. If the content isn’t clear, concise, and easy to read, they move on. To improve engagement and click-through rates, marketers …
Is Email marketing not delivering the results you expected? If you’ve been sending the same Email format month after month to your entire list, the problem may not be the channel—it may be the approach. When subscribers stop opening, reading, or responding, it’s usually a sign that your Emails feel repetitive, irrelevant, or predictable. In …
Do you 🙂 when you see an emoji in an email? The use of emojis, icons and symbols has become a hot topic in email marketing. Some brands are all for emojis, while others see them as unprofessional.
In a survey by Chadwick Martin Bailey, 47% of respondents said they decide whether to open an email based on the subject line alone. That’s a lot of pressure for just a few words, but subject lines that use some combination of personal, relevant, funny, timely and provocative can significantly increase your email open rates, …
Enticing your audience to engage with your marketing content is a common struggle, especially when it comes to email marketing. After all, an email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of deleting it, you need to give your email’s …
I delivered a webinar to discuss the ingredients of successful Email Marketing Campaigns. This blog is a quick recap of this webinar. Email Marketing means delivering professional communications to relevant and targeted audience and this communication contains useful and relevant content for your audience. We saw few statistics of how some of the contributors help …
A Quick Recap – [Webinar] Contributors to successful Email Marketing Campaigns Read More »
A pre-header is the text following the subject line when an email is previewed. When you look at an inbox, much of what you see is pre-header text. While subject lines are unpreventable, pre-headers also play equally important role in increasing email open-rates. Pre-header gives you an opportunity to stay ahead of the crowd. Inboxes …
Only 8% of companies and agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (Mark the Marketer)As the scope of email marketing grows, the benefits of having a dedicated email marketing expert should not be underrated. Juvlon has created a 20 …
Promotional emails can attract new customers, retain loyal customers, and rack up sales. “Promotional emails can inform subscribers about special deals, new product offerings, and programs that could be of interest to them,” Alli Heinz, email marketer for online office supply store, Shoplet, says. What makes a promotional email effective? Good question. To get your …