I was at a workshop with a group of writer friends last week. Most of them had many books published and were discussing how best to use their websites and digital medium to keep in touch with their readers and fans. This is what one of them said, “Readers either don’t remember your website, or …
3 Least Used But Best Ways To Measure Email Marketing Success Read More »
High season or not, I’m pretty sure you’d like more business to come your way. I’d like to show you 3 ways you can get more business through email marketing. 1. Get New CustomersThis is and will always be a challenge for any business. Renting third-party lists is a legit and fruitful way to acquire new …
Google made some changes to its email program, Gmail, which some small businesses are still trying to navigate. The company implemented a new way to sort emails, called tabs. Emails are now filtered into one of the following five categories.
Do you recall the term “customer satisfaction”? As people’s expectations rise in the advancing digital era, mere customer satisfaction is no longer good enough. Companies must provide a great experience across every platform, at every step of the buying process, in addition to a strong brand. The words you write and the content you create …
Building customer connections through a strong brand voice Read More »
In the business world, the pivotal skill that leads to success is analyzing the consumer behavior and adapting your business strategy to it. Similarly, the success of email marketing lies in the skill to analyze subscriber’s responses and adjusting your strategy accordingly. Email marketing analytics reveals the dynamics of the consumer responses and also guides …
Email Analytics: What Your Email Reports Are Telling You Read More »
Ready to ring in the New Year? This year promises to be a strong one for email marketing. Recent research shows the return on investment for email is high. For every $1 spent, businesses make $40 in return.
You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. A high …
“Email marketing is here to stay”, is a cliché but, we need to understand how it will transform and change to make marketing more focused and engaging? As we leap into future, technology will drive the world of email marketing like it has touched all spheres of our life.
We can brainstorm endlessly over ‘How to optimize email marketing?’ But, all said and done are you hitting the target? Your email efforts pay off, you should understand the impact of emails and whether you are reaching your marketing goals. Email campaign reports help you to know how and where you should focus on in your campaign …
What you can learn from your Email Campaign Reports? Read More »
So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to plan your email marketing automation campaigns. And then it was time to use it. figuring out …