How successful are your email campaigns? To track your success, you need to pay special attention to your response rates. Many email service providers offer some kind of tracking service that provides this information for you, but if you’re looking for a more detailed and thorough report, you should use an email service provider that …
Emails are still here, aren’t they. And they are not going anywhere. Although a lot of companies are increasingly substituting them with chat for internal communication, emails still remain the most popular form of communication outside of the company, mainly for marketing.So popular, we send over 122.5 billion emails every hour!
Many of your customers could be opening your email through Microsoft Outlook. Research shows more than half of the business email accounts – around 500 million – are registered to Microsoft Outlook. In recent years, however, the interest in Outlook has declined. That’s why the company rolled out some new features, hoping to bring customers …
Gmail is one of the most popular email services, with 900 million users worldwide. While the company is a digital staple, the company realizes it still has competitors in Hotmail, Yahoo and Outlook. Rather than alienate those possible users, Google has introduced an app that allows non-Gmail users to check their emails.
Tip of the Week – Track Your Email Success
I delivered a webinar to discuss the ingredients of successful Email Marketing Campaigns. This blog is a quick recap of this webinar. Email Marketing means delivering professional communications to relevant and targeted audience and this communication contains useful and relevant content for your audience. We saw few statistics of how some of the contributors help …
A Quick Recap – [Webinar] Contributors to successful Email Marketing Campaigns Read More »
Google Analytics offers a set of easy-to-use and highly effective tools which can dramatically improve the performance measurement of an email campaign. To start with, email marketers need to define a goal of tracking their campaigns. In addition to knowing the amount of leads and conversions generated from a single email marketing campaign, tracking with …
How to use Google Analytics to measure your Email Marketing Campaign Read More »
Email marketing is the flavour of the season and every company, small or large, is beginning to appreciate the importance of setting up a customized email marketing campaign. CMS wire recently came out with an illuminating article (How to Plan an Email Marketing Launch by Pierre DeBois @ZimanaAnalytics) on five dynamic best practices for planning …
5 Best Practices for Planning and Executing an Email Marketing Campaign –Article review Read More »
Interesting email marketing stats every marketer should be aware of.