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With the scale of marketing and communication activities that we carry out, we have an abundance of data at our fingertips which can be harnessed to make emails more personalized, tailored and appealing.
Email Marketing Tools
Email at the Heart of Cross Channel Marketing
From iPads to smartphones, the consumer experience has gone digital. Businesses that want to reach these consumers must follow suit, and market to customers through a variety of devices and platforms. To do so successfully, many businesses have adopted a cross channel marketing strategy. Curious about this strategy? We’ll explain what cross channel marketing is, …
The Impact of Responsive Email Design
Are your emails mobile-friendly? Do they look good when opened on a smartphone or tablet? Because sending mobile-friendly emails is a hot topic right now. Why? Research shows nearly 68 percent of all emails are opened on a mobile device, and 52 percent of those are on smartphones; which is why you should not ignore …
What Businesses Should Know About Google’s Gmailify
Gmail is one of the most popular email services, with 900 million users worldwide. While the company is a digital staple, the company realizes it still has competitors in Hotmail, Yahoo and Outlook. Rather than alienate those possible users, Google has introduced an app that allows non-Gmail users to check their emails.
Enhance your Call-To-Action for Email
‘Sign up. Buy now. Learn more.’ All these common call to action triggers may not get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most promotional emails and landing pages are not converting leads into customers is a weak Call-To-Action or CTA. Now’s …
5 Emails and Tools that Encourage Customers to Make Appointments
Does your business run on customer appointments? If so, email marketing can help you fill your calendar. Dentists, massage therapists, plumbers, cleaning companies – whatever the service, email marketing can boost your appointments.