Should Your Email Have Emojis?
Do you 🙂 when you see an emoji in an email? The use of emojis, icons and symbols has become a hot topic in email marketing. Some brands are all for emojis, while others see them as unprofessional.
Email Content
Smart Ways To Collect Customer Feedback Using Email Marketing
Customer feedback and reviews are valuable assets for all businesses. These feedbacks and reviews guide and influence the roadmap of your product, support, or service. It’s essential to gather these invaluable as they help you know how your customers view your product, services, and company. Let’s take a look at how email marketing can help …
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4 Emails You Can Use to Re-Engagement Inactive Contacts
Every small business wants to grow and maintain its contact list, but what do you do about contacts that don’t seem interested in your emails anymore? When contacts go from clicking through your emails to ignoring them, it’s time to wake up these dormant contacts through re-engagement emails. A re-engagement email campaign is designed to …
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How To Determine The Right Email Content For Your Subscribers
Content is bait that attracts attention of the customer towards offers, products and services. It has to be something that interests the audience. Content is the vital ingredient in emails that you send to customers with a certain goal in mind. It has the power to attract or repeal the audience. Once you connect with …
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Content Mistakes That Lead Emails Into Spam
Marketers around the world are opting for marketing automation to stay a step ahead and be available for their customers anytime and anywhere. But, it doesn’t take time for something new to turn stagnant. What started as a tool for sharper communications has now become a nuisance for the customers. And why not, customers are …
Video email marketing is here: Pros and Cons
Video email marketing is here! Are you thinking about adding a video to your next email campaign? If so, you’re not alone. A recent survey shows almost 60 percent of businesses are using videos in their emails. Whether you’re new to the video front or have experience, let’s take a quick glance at what this new …
Ace Your Email Marketing With Content
Emails are still here, aren’t they. And they are not going anywhere. Although a lot of companies are increasingly substituting them with chat for internal communication, emails still remain the most popular form of communication outside of the company, mainly for marketing.So popular, we send over 122.5 billion emails every hour!
Writing Tips to make your emails effective
How are your writing skills? To create and send effective emails, you need some decent writing chops. You want to deliver an on-point message that engages subscribers and compels them to act. No matter what your skill level, we have some simple tips that can help you craft killer emails with precision writing.
Planning a re-engagement campaign? 4 Tips for a successful Win-back!
OK let’s face it. Getting new customers is way more tedious than winning back your old existing ones. Going about exploring new shores is not only time consuming but less efficient too. Time and again, marketing gurus have stressed upon the importance of retention and re-engagement. So, how do we go about it? Win back …
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Email marketing is very important, because it’s a communication channel you own
I recently came across this interesting article ‘Proven Growth Hacking Strategies For B2B SAS: The Definitive Guide‘ by Alex Chaidaroglou @achaidaroglou published on www.weeklygrowth.com @weekly_growth. In this article he gives an extensive break down of truly proven B2B growth hacking strategies. Alex explicitly mentions how email marketing helps in improving your sales. Here is the …
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