Tip of the week – Follow email codes
Tip of the week – Follow email codes
Email Content
Email Marketing for B2B- Part II
I am continuing my discussion about Email Marketing for B2B. In my earlier post we read that B2B segments can use Email marketing as a tool to determine new business, generate leads and acquire repeat sales and new businesses. In this part let’s discuss 4 main ways of effective use of email marketing in B2B …
Email Marketing for B2B- Part I
Email marketing is a tool used by marketers to connect with their customers at a personal level. It enables marketers to maintain brand recall and engage customers on an on-going basis. While for B2C businesses, the role of email marketing is apparent and marketers prolifically use the email medium to send relevant content and offer …
A Quick Recap – [Webinar] Contributors to successful Email Marketing Campaigns
I delivered a webinar to discuss the ingredients of successful Email Marketing Campaigns. This blog is a quick recap of this webinar. Email Marketing means delivering professional communications to relevant and targeted audience and this communication contains useful and relevant content for your audience. We saw few statistics of how some of the contributors help …
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6 Common Mistakes When Creating Email Marketing Templates
Being in constant touch with your customer – current and prospective, is important if you need to run a business effectively. While a face to face meeting or phone interactions are beneficial, most times these are neither practical nor cost-effective. The most efficient way to keep in touch is via email and text messages.
5 Best Practices for Planning and Executing an Email Marketing Campaign –Article review
Email marketing is the flavour of the season and every company, small or large, is beginning to appreciate the importance of setting up a customized email marketing campaign. CMS wire recently came out with an illuminating article (How to Plan an Email Marketing Launch by Pierre DeBois @ZimanaAnalytics) on five dynamic best practices for planning …
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How to sync landing pages with your emails
5 Must-Do’s to Ensure Your Landing Page Carries Forward What Your Email Started The success of an email marketing campaign lies in how you are able to sustain the reader’s interest beyond the last line of that email that you send him. The landing page as the name says, is the page someone lands on …
Healthy Content for your Newsletter
I always keep wondering what can I share in our newsletter so that all our readers eagerly wait for our next newsletter. Sharing 6 ideas for newsletter content and some examples that I personally like.
20 Point Email Checklist (Infographics)
Only 8% of companies and agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (Mark the Marketer)As the scope of email marketing grows, the benefits of having a dedicated email marketing expert should not be underrated. Juvlon has created a 20 …
5 things to avoid in E-mail marketing
E-mail is one of the strongest marketing tools to increase sales and generate awareness. With the boom in technology, e-mail marketing is every marketer’s favorite. E-mail marketing allows you to engage with the consumer on a one-to-one level, moving the conversation about business to a more personal environment – ‘the in-box.’ However, the biggest challenge …