What’s New in Google’s Inbox For Gmail App
I am a power user of email. I use chrome extensions, various add-ons, mobile applications, filters, labels and much more. So when #InboxfromGmail was released I was eager to test it out. Here’s my experience with Inbox from Gmail. What is Inbox? It’s not a new service. It still is Gmail. Inbox is just …
Seven Ways To Build Email List From Zero
Gathering email addresses for your digital marketing program from a scratch can be a daunting process. But never buy email lists. Buying email lists and sending email blasts will not get you the right traffic, not a great reputation. I covered this in this post: Four Reasons Why Your Email Marketing Will Fail Without Permission. …
Four Reasons Why Your Email Marketing Will Fail Without Permission
Unlike in the West, where they have anti-spam law like the CAN-SPAM Act, which lays down strict rules for sending commercial email, India does not have a specific law that makes seeking permission before sending email mandatory. Many organizations hawk email lists, and sell databases for a very low sum. For a company that …
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3 Least Used But Best Ways To Measure Email Marketing Success
I was at a workshop with a group of writer friends last week. Most of them had many books published and were discussing how best to use their websites and digital medium to keep in touch with their readers and fans. This is what one of them said, “Readers either don’t remember your website, or …
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3 Easy Ways For Graduating to Triggered Emails
Standard email marketing campaigns are an inward looking marketing activity. The communication is company centered – a scheduled newsletter, a compilation of blog posts, a special seasonal promotion campaign etc. Triggered emails on the other hand are outward looking and audience centered – they are initiated at the point of customer’s interaction. For example Triggered …