You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. A high …
Every $1 spent on email marketing gets a return of $45 to $50. This study was conducted by Experian and it certainly isn’t a surprising revelation that email marketing is the best interactive way to communicate with your customers. Email newsletters are the most popular platform to personalize communication with customers and an effective form of …
Newsletters are the Goldmine you have been looking for Read More »
In its survey on the reasons people unsubscribe from permission emails, HubSpot found Email Frequency topped the list. So how do businesses determine the perfect balance of promoting their brand without annoying customers? It starts with understanding what customers want. From baseline preferences to customization In a Return Path study analyzing the correlation between email …
How many emails is too many? Email frequency decoded Read More »
I heard my colleague saying, “I don’t have a clue why this mailer was sent to me, I didn’t even subscribe to it.” Often we open an email and instantly close it. Why do we do it? Isn’t it such a waste of time to open emails that are totally irrelevant to you? Online marketers …
Things that make subscribers instantly close your email Read More »
You design the best email in the world and curate impressive content. But, while delivering the message and framing an email marketing strategy you make some obvious email marketing mistakes. All your efforts will go for a toss if you don’t focus on how to deliver the message that you created for your customers? These …
Email Marketing not working for you? Have you been sending the standard email format month on month to all your audience? How can you keep their interest levels up? What should you do when your readers never open, read or respond to your email? Here are a few thoughts.
Every time we have introduced ourselves to someone and said we do Email Marketing we get raised eyebrows. We hear people say, isn’t Email Marketing outdated? Hasn’t SPAM, Twitter, Facebook killed email yet? Isn’t mobile the in thing and Email passé? So we at Juvlon are not surprised at the skepticism that Email Marketing receives. …
Regular yoga practice helps us maintain our health and maintaining IP reputation will help in successful email marketing program! Sending bulk or mass emails from ‘cold’ or new IPs may harm IP reputation. To avoid this you need to warm these cold IP address up gradually so that International Service Providers (ISPs) mark them legitimate. …
I delivered a webinar to discuss the ingredients of successful Email Marketing Campaigns. This blog is a quick recap of this webinar. Email Marketing means delivering professional communications to relevant and targeted audience and this communication contains useful and relevant content for your audience. We saw few statistics of how some of the contributors help …
A Quick Recap – [Webinar] Contributors to successful Email Marketing Campaigns Read More »
Google Analytics offers a set of easy-to-use and highly effective tools which can dramatically improve the performance measurement of an email campaign. To start with, email marketers need to define a goal of tracking their campaigns. In addition to knowing the amount of leads and conversions generated from a single email marketing campaign, tracking with …
How to use Google Analytics to measure your Email Marketing Campaign Read More »