You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. A high …
Every $1 spent on email marketing gets a return of $45 to $50. This study was conducted by Experian and it certainly isn’t a surprising revelation that email marketing is the best interactive way to communicate with your customers. Email newsletters are the most popular platform to personalize communication with customers and an effective form of …
Newsletters are the Goldmine you have been looking for Read More »
In its survey on the reasons people unsubscribe from permission emails, HubSpot found Email Frequency topped the list. So how do businesses determine the perfect balance of promoting their brand without annoying customers? It starts with understanding what customers want. From baseline preferences to customization In a Return Path study analyzing the correlation between email …
How many emails is too many? Email frequency decoded Read More »
You design the best email in the world and curate impressive content. But, while delivering the message and framing an email marketing strategy you make some obvious email marketing mistakes. All your efforts will go for a toss if you don’t focus on how to deliver the message that you created for your customers? These …
I delivered a webinar to discuss the ingredients of successful Email Marketing Campaigns. This blog is a quick recap of this webinar. Email Marketing means delivering professional communications to relevant and targeted audience and this communication contains useful and relevant content for your audience. We saw few statistics of how some of the contributors help …
A Quick Recap – [Webinar] Contributors to successful Email Marketing Campaigns Read More »
Google Analytics offers a set of easy-to-use and highly effective tools which can dramatically improve the performance measurement of an email campaign. To start with, email marketers need to define a goal of tracking their campaigns. In addition to knowing the amount of leads and conversions generated from a single email marketing campaign, tracking with …
How to use Google Analytics to measure your Email Marketing Campaign Read More »
A pre-header is the text following the subject line when an email is previewed. When you look at an inbox, much of what you see is pre-header text. While subject lines are unpreventable, pre-headers also play equally important role in increasing email open-rates. Pre-header gives you an opportunity to stay ahead of the crowd. Inboxes …
Email marketing is the flavour of the season and every company, small or large, is beginning to appreciate the importance of setting up a customized email marketing campaign. CMS wire recently came out with an illuminating article (How to Plan an Email Marketing Launch by Pierre DeBois @ZimanaAnalytics) on five dynamic best practices for planning …
5 Best Practices for Planning and Executing an Email Marketing Campaign –Article review Read More »
Interesting email marketing stats every marketer should be aware of.
Only 8% of companies and agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (Mark the Marketer)As the scope of email marketing grows, the benefits of having a dedicated email marketing expert should not be underrated. Juvlon has created a 20 …