As time pulls down the curtain over the year 2018 and we reminiscence about the passing year, we also need to set our goals for the coming year. How are things going to change in 2019? What will be the trends and the goals for email marketers? In the digital world, things change fast and …
What is it that drives your email campaign? What are you trying to achieve through it? You need to answer these vital questions even before you start planning to design an email. A purpose driven email campaign reaches the target audience and gets the desired response. Without a purpose, an email campaign becomes directionless and …
Reaching out to customers at the right time so that they are led to a purchase is the ultimate marketing goal. You observe that customers are engaging with your brand but, aren’t making a purchase. The best way to direct them to make a purchase is by connecting with them at each touchpoint and encouraging …
Best Practices For Creating Automated Email Workflows Read More »
Stories are embedded in our memory since they are a part of our childhood. Using story forms is the most endearing way to hook your audiences, sustain interest and create memories. Have you ever thought about incorporating this age-old form of communication in your email marketing campaign? If not, you should, because we believe it …
How Can You Create A Series Of Emails To Generate Curiosity? Read More »
What is the purpose of creating newsletters that are drop dead interesting but, don’t appeal the audiences? So, before you create and send email newsletters it’s imperative that you define the target audience. Defining your audience is the first step to any marketing strategy. If you aren’t clear about your target audience all the marketing …
Reasons Why Your Email Newsletter Is Not Being Read? Read More »
Clearing your inbox everyday is such a task, isn’t it? If you don’t clear the inbox for a few days it would be cluttered with emails. Searching relevant emails out of this clutter can leave you exhausted. It would be such a blessing if your mailbox could have only relevant emails, relieving you of this mindless …
As we step into 2018 the challenge for marketers is about juggling between multiple marketing channels and choosing the best out of them. SMS has been around for long and has evolved since its inception. It is the most popular medium amongst marketers. We have some SMS marketing trends which would benefit the marketers in …
Content is bait that attracts attention of the customer towards offers, products and services. It has to be something that interests the audience. Content is the vital ingredient in emails that you send to customers with a certain goal in mind. It has the power to attract or repeal the audience. Once you connect with …
How To Determine The Right Email Content For Your Subscribers Read More »
In the business world, the pivotal skill that leads to success is analyzing the consumer behavior and adapting your business strategy to it. Similarly, the success of email marketing lies in the skill to analyze subscriber’s responses and adjusting your strategy accordingly. Email marketing analytics reveals the dynamics of the consumer responses and also guides …
Email Analytics: What Your Email Reports Are Telling You Read More »
Email marketing is about observing and delving into customer responses to further customize your emails, according to the expectations of the customers. Email automation extends this benefit to marketers thus, is getting popular. Research proves that 74% of online consumers are totally dissatisfied and frustrated by irrelevant messages that aren’t of any interest to them. …
4 Reasons To Update Email Marketing With Automation Read More »