Ravi Iyer

Tips to Warm-up your IPs

Email Marketing Basics, Email Marketing Tips / By Ravi Iyer

Just like regular exercise strengthens your body over time, gradually warming up your IP strengthens your sender reputation. If you suddenly start sending bulk emails from a new or inactive IP address, inbox providers may treat it as suspicious activity. Sending high volumes from a “cold” IP can damage your reputation before you even get …

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The Best Way to Reach Your Target Audience

Email Lists, Email Strategy / By Ravi Iyer

Most of the companies have understood the importance of email marketing and they are using different email marketing strategies to stay in the field. Segmentation and Open sending are two of the most employed strategies in email campaigns. Open sending involves sending the marketing emails to everyone in the email database. This is one of …

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