The 13 golden rules of creating winning content for mobile emailers

Email Marketing Basics, Email Strategy, Email Subject Lines / By

Creating winning content for emails on mobiles is not just about crafting exceptional content fit for your specific reader but about ensuring that the content is customized for the shrinking screens of the 4.7-inch handhelds and not the 9-inch laptops or even larger desktops. Not to mention creating something good for the shrinking attention spans.