Vikas Raina, Author at Juvlon

Email marketing is very important, because it’s a communication channel you own

Email Content, Email Lists, Email Marketing Tips / By Vikas Raina

I recently came across this interesting article ‘Proven Growth Hacking Strategies For B2B SAS: The Definitive Guide‘ by Alex Chaidaroglou @achaidaroglou published on www.weeklygrowth.com @weekly_growth. In this article he gives an extensive break down of truly proven B2B growth hacking strategies. Alex explicitly mentions how email marketing helps in improving your sales. Here is the …

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Email Marketing for B2B- Part II

Email Content / By Vikas Raina

I am continuing my discussion about Email Marketing for B2B. In my earlier post we read that B2B segments can use Email marketing as a tool to determine new business, generate leads and acquire repeat sales and new businesses. In this part let’s discuss 4 main ways of effective use of email marketing in B2B …

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Email Marketing for B2B- Part I

Email Content / By Vikas Raina

Email marketing is a tool used by marketers to connect with their customers at a personal level. It enables marketers to maintain brand recall and engage customers on an on-going basis. While for B2C businesses, the role of email marketing is apparent and marketers prolifically use the email medium to send relevant content and offer …

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