There is no more fertile ground in the corporate world for appearing smart than the rich soil of electronic communication. Your email writing, sending, and ignoring abilities are just as important as your nodding abilities, if not more so than your copying and pasting abilities. People preferred face-to-face meetings in the office a decade ago; …
Gone are the days of ‘randomness’ in marketing. Now comes the age of finding method in the randomness. Initially, marketing was more like broadcasting about your brand and its offerings, randomly on a mass scale and people who got interested would then probe more and if convinced bought products/services.
As with any other marketing tactic, you can always optimize your email campaigns for better ROI. After all, once you know how to plan your email campaigns, create nice emails, and track your campaign’s performance, you’re through with the basics. What you need to now do is try some of the more advanced email marketing …
3 Advanced Email Marketing Tactics For Your Next Campaign Read More »
Email campaigns don’t last till just one single email. No marketer stops at sending only one email. The first mail is followed up by a few emails and this is an attempt not to just get noticed but, to generate the response defined as the per the email strategy. But, isn’t the failure to get …
The Ultimate Guide To Create Effective Follow-Up Email Series Read More »
Marketing automation helps you to grow your business. Using marketing automation, you can send the right information to the right person at the right time. With so much competition in the marketplace, it is important that your marketing strategy leaves an impact on the mind of customers, building relationship and brand trust among them. According …
Marketing Automation Terms Every Marketer Should Be Aware Of Read More »
In the last post on Transactional Emails, we looked at the BASICS of Transactional Emails, how they look, how to create them and how to make the simplest emails, awesome.
With so many brands wooing customers and drawing their attention, it’s tough to make a mark. In a monopolistic market, there is a close competition and products/services are differentiated on the basis of distinct packaging and promotional techniques.
B2B email automation elevates your sales pipeline by up to 10%, says a report by Forrester. Only a handful of B2B marketers are using email automation in their marketing campaigns. Sending out periodic mass emails is not effective when your customers may or may not be qualified for the intent of the email you send. …
Types Of Automated Emails You Should Be Sending To Improve Your Email Campaigns Read More »
