When I say that Email Marketing is by far the most effective tool to get more returns on your investment, I am not exaggerating. Check this out – 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly, …
Using Data to Define the “Who, What, When” of your Email Marketing Read More »
Branding is about telling the customer who you are and giving them a reason to create a lasting relationship; a bond that drives the customer to relate and stay loyal. In the virtual world confirmation emails are similar to a receipt and much more. They lead to customer engagement and are a vital tool for …
How to use Confirmation Emails to increase customer engagement Read More »
As a business owner, you might have to build your email list for a long time. But how many leads do you manage to add to customer list? Well, it is a tough one right? In order to convert your leads into customers, you need to nurture your leads so they stay connected, build their …
Step By Step Guide To Nurture Leads With Autoresponder Email Series Read More »
The Purchase (Sales) Funnel was discovered in 1898, E. St. Elmo Lewis. He developed a model that mapped a theoretical customer journey from the moment a brand or product attracted customer’s attention to the point of action or purchase. “What differentiates sellers today is their ability to bring fresh ideas.” -Jill Konrath In this blog, …
Let Email Automation Be Your Friend In Sales Funnel Journey Read More »
Reaching out to customers at the right time so that they are led to a purchase is the ultimate marketing goal. You observe that customers are engaging with your brand but, aren’t making a purchase. The best way to direct them to make a purchase is by connecting with them at each touchpoint and encouraging …
Best Practices For Creating Automated Email Workflows Read More »
Email Marketing has been a marketer’s go-to tool to engage potential and existing customers, one-on-one. But did you know that customers no longer look forward to your emails?
Email marketing is about observing and delving into customer responses to further customize your emails, according to the expectations of the customers. Email automation extends this benefit to marketers thus, is getting popular. Research proves that 74% of online consumers are totally dissatisfied and frustrated by irrelevant messages that aren’t of any interest to them. …
4 Reasons To Update Email Marketing With Automation Read More »
Are you looking for an easier way to manage email marketing? Consider using automation. Companies using marketing automation see 53% higher conversion rates and annual revenue growth of 3.1% higher than non-users, according to a report from Aberdeen Group.
In today’s world of intense competition, any unique information that you get about customers is like hitting gold. The more you know about your customers, the better you connect with them. Qualitative data about your customers leads to more targeted campaigns and the possibility of sales conversion is high. Marketing automation leads to better targeted …
Are you personalizing your emails? Statistics show personalized emails deliver six times higher transaction rates, according to Experian. And, yet, many businesses are hesitant to implement personalization strategies that go beyond adding a first name to the subject line. Today’s customers expect tailored content that’s unique to their interests. Customers are setting the bar high, …
How an Airline Used Personalization to Boost Engagement Read More »