We all know it by now that emails are a great way to reach your target audience. If you wish to craft emails that lead to click throughs and conversions, you need to know your audience, their interests and preferences. Once you know what appeals your audiences, convert this vital information into an email that …
No matter even if companies may rely on applications to reach customers and generate business, they need emails and SMSes to be the initial touch point for the customers. Statistics reveal that 89% of marketers accept that email is their most important channel for lead generation. Email marketing gives an estimate of 4,300% ROI. Whether …
There is a fierce competition for attention in your subscribers’ inbox. Now is the perfect time to make your emails effectively deliver more value for your business and brand. Segmentation is a seemingly simple but extremely powerful mechanism. Email marketing segmentation might seem like an entry-level strategy for veteran email marketers but you’d be surprised …
You’ve created the perfect email, and now you’re ready to send it to your customers. You’ve checked the message, making sure the links work and proofread it several times. While many people hit the send button at this point, there is one more step you should do first: A/B testing.
TourRadar, the world’s largest online multi-day tour travel marketplace is conquering the tourism industry at lightening speed. TourRadar has grown rapidly over the last year, tripling its booking revenues and expanding its base of more than 500 tour operators running trips to over 200 countries.
Personalizing promotional emails is a necessity in today’s marketing efforts. Being polite, courteous, and getting to know your customer helps build trust and buying power. We’ll talk about the power of personalization, and give you some examples from real companies that you’ll love.
American psychologist Barry Schwartz in his book, ‘The Paradox of Choice’, says that when faced with too many decisions, we won’t arrive at a decision at all. So, too many call-to-actions kills the purpose of the email and results in lower click-through-rates.
Your email marketing campaign hugely depends on the number of customers responding or actively engaging. Subscribers may not maintain the same behaviour over time. Some of them can become unengaged thus, hurting the overall performance of the list.
You may be a big or small business owner who communicates with clients via email on a near-daily basis. That means you have a near-daily opportunity to enhance your reputation and build stronger bonds with your clients. Today, over 50% of emails are read on mobiles and other devices. Your email is most likely to …
Our love for email marketing knows no boundaries. And hence, in the second part of this series we bring you some inspiring emails that show us how to do email marketing in the right way.